Job Description

The Associate Director (AD) of Psychiatry Account Executive (PAE) Promotion reports to Head of HCP Marketing.  The AD will play a pivotal role in leading, developing, and executing first-time PAE marketing plans and initiatives to support the PAE in-field team within in-patient Health Systems. The AD will partner cross-functionally with the account executives, MABI, training, regulatory, medical, HEOR, Federal team, and Population Health to develop, analyze, refine, and deploy the PAE promotional strategy.

Key responsibilities may include:

Lead the development and deployment of a first-time ever VRAYLAR promotional strategy within VA, Hospital, and CMHC channels.

Proactively support the account executive sales team through collaboration, field rides, and development of materials while ensuring successful deployment of marketing initiatives.

Close partnership and alignment required with Team Psych IBT to support brand priorities and launches.

Collaboration with internal cross-functional stakeholders and external partners to ensure integration and execution of business strategy.

Consistently manage multiple projects while delivering high-quality work in a fast-paced environment.

Gain approval for marketing materials through internal review processes to ensure marketing activities are in compliance with medical, regulatory and legal requirements.

Effectively track and manage marketing budget for areas of responsibility. 

Maintain detailed understanding of disease and competitive marketplace

Develop and deliver presentations to key internal stakeholders (IBT, Neuroscience business unit, leadership team, sales teams) and external audiences

Bring innovative thinking and ideas to the table, challenging the status quo where appropriate to ensure brand and portfolio market leadership

Operate in compliance with all AbbVie internal policies (ethics, environmental health and safety, financial, human resources, and general business policies) and applicable external regulatory requirements.