Job Description

Overview: 

The Director, Media Analytics and Insights will be central in driving analytic insights and strategic thinking for a specific Spark Foundry account. They will be the key contact for the client on media strategy/performance and will provide recommendations for both direct response and awareness/consideration campaigns. This position will be responsible for ensuring that data and continuous test and learn approaches are implemented and utilized to drive client’s media objectives.

This position requires strategic and tactical thinking with an eye for numbers, intellectual curiosity, proficiency at problem solving, and an in-depth understanding of digital media and technology. The candidate must have a proven track record of data-rich analyses, be a team player, and be responsible in a client service environment. 

Role Objectives:

Utilize data to drive media performance by informing media plans and optimization strategies. Implement a data driven media planning and optimization infrastructure 

Utilize all relevant data and technology to drive test & learn agenda in order to improve performance of both conversion driving and awareness/consideration initiatives 

Uses analysis to identify the key touch points/factors that drive business decision making, and make recommendations that will drive media strategy, creative and site optimization 

Recommend and drive implementation and utilize a multi-touchpoint attribution models as required  

Uses knowledge of advertising and digital media to deliver client-specific analyses including: campaign performance projections and analysis, customer segmentation and profiling, retention analysis, lifetime value analysis, and competitive market research 

Performs ongoing analysis to ensure the timely adjustment/optimization of campaigns to maximize performance 

Identify key measures, approaches and methodologies to track digital and offline marketing campaign success against clients’ business objectives – develop test design including hypothesis development, cell design and sample size calculation as required 

Design and manage measurement systems for data capture and reporting 

Build a body of knowledge on media, technology and strategy performance with the objective of informing future media decisions on schedules, budgets, partners and strategies 

Identification, assessment, and managing implementation of data sources and tracking solutions 

Identification, assessment, and managing implementation of technologies relevant to client’s business 

Acts as primary day-to-day contact on measurement system project development and execution; facilitates communication and defines roles and responsibilities amongst all parties including internal, client, and third-party