Job Description

Overview:

This position requires a highly motivated person to lead the day-to-day execution activating digital strategic plan development and all aspects of implementation.

Role Objectives:

Assist with planning and implementation for client accounts across digital

Plays a leading role in all aspects of campaign management including vendor liaison and reporting

Training/Support for Associate Planners in billing, reporting, trafficking, analytics and research

Assist in presentation of data, insights and media to clients

Intimate knowledge of consumer habits & touchpoints, i.e. magazine, digital mobile, social, video

Craft knowledgeable and relevant POVs that assess media opportunities and place appropriate value

Manage Vendor Billing: insertion orders, monthly billing reports, discrepancy resolution, and reconciliations

Manage Social/LinkedIn campaigns reaching financial advisors in institutional investors – analyze, optimize content performance and present recommendations to client

Assist Supervisor in negotiation of Buys, Makegoods, Positioning, Value Add Negotiations

Draw actionable insights off syndicated data from Nielsen, Comscore, Strategy, TNS, adrelevance and Quantcast

Build relationships with vendors to analyze value and applicability of media vehicles for client media plan

Create dynamic presentations that effectively communicate to our clients

Prepare and deliver buying and or digital trafficking specs and guidelines

Conquer Magazine Positioning Reports

Continuously search for opportunities to be positive and to share the positive side to every situation