Job Description

About this job

As a key member of the Global Thought Leadership Team, the Marketing Manager, Global Campaign & Demand Generation will play a strategic and a pivotal lead role in managing and directing marketing, promotion, demand & awareness generation campaign of Global Thought Leadership.  This role will partner closely with Global Thought Leadership Content Managers, Digital Teams (Social and KeyWord Search), PR Media Team, Web Design & Branding and others to develop, plan, execute and report on Marketing & Demand Gen. Campaigns for Global Thought Leadership.  Also, this role will require close collaboration with regional marketing teams to synchronize and align Global Marketing & Demand Generation Campaigns with regional activities. The Marketing Manager will be the focal marketing campaign manager for all Global Thought Leadership releases to build NIQ’s authority, relevance and recognition in FMCG/CPG/T&D as a Consumer Intelligence Leader, globally.

Responsibilities

 Build an integrated marketing campaign strategy, plan and execution to promote, generate awareness & demand for Global Thought Leadership Content, and focus on primary audiences of C-Suite, Senior Executives across strategic NIQ Clients and Competitive Win-back Clients

Coordinate and collaborate with Global CoE Teams, i.e.  Digital Social, Search, Web and Creative teams to align and integrate into ‘ONE’ integrated campaign execution plan.

Collaborate with Regional Marketing Teams to ensure Global Thought Leadership Marketing Campaign is tightly integrated with Regionally focused Marketing Campaigns.

Lead and Execute Integrated Thought Leadership Campaigns to deliver established objectives (Leads, Engagement and Page#1 presence)

Post Campaign, conduct campaign performance reviews to drive continuous improvement to next generation of Thought Leadership Campaigns

Manage and ensure Insight Web Pages (External) are kept on message and Internal Global Thought Leadership SharePoint are rebuild cohesive marketing journeys for targeted clients

Develop, implement, and manage multi-channel lead generation campaigns to build the Lead funnel in support of Thought Leadership goals. Activate demand and drive Sales Ready Leads from the middle of the funnel to the sales funnel. Test, measure and iterate based on campaign performance

Work closely with the global content and digital teams to build and manage customized, data-driven content based on vertical, category, audience, and ABM play.

Work with Industry Associations, Industry Publications and ad networks to secure content syndication, sponsored content, and ad placements

Build and Manage KPI Monthly Campaign and Demand Generation Performance reports and dashboards to track Global TL Marketing Campaigns

Be a complete business partner to all other functions within the company.