Are you a marketing expert with a passion for property? Take ownership of multi-channel campaigns, attract landlords, and make a real impact in this exciting role!
Cross-Platform Property Marketing Specialist
London E16 4HH – Office and Remote working options
* Full time, permanent
* £35,000 - £55,000 per annum based on experience and track record
* Flexible home working available
Please Note: Applicants must be authorised to work in the UK
This Housing Association is dedicated to delivering innovative property solutions for landlords across the UK. They are rapidly growing and are seeking a skilled Cross-Platform Property Marketing Specialist to take ownership of their multi-channel marketing efforts. This is a unique opportunity to be part of a dynamic team focused on the property and real estate sectors.
The Role
The Cross-Platform Property Marketing Specialist will be responsible for developing, executing, and managing marketing strategies that span multiple platforms, with a focus on attracting landlords for leasing opportunities. This role requires expertise in both digital and traditional marketing, leveraging platforms such as Google Ads, social media, email marketing, SEO/SEM, and direct mail campaigns.
Key Responsibilities:
* Multi-Channel Campaigns: Design and manage marketing across Google Ads, social media, property platforms (e.g., Rightmove), and offline channels (e.g., direct mail)
* SEO/SEM: Optimise digital presence and manage paid search to boost visibility and lead generation
* Social Media: Create targeted campaigns for landlords, track performance, and produce engaging content
* Email Marketing & CRM: Develop targeted email campaigns, manage leads, and refine approaches using CRM tools
* Data Optimisation: Analyse campaign data to improve ROI and report on KPIs
* Team Collaboration: Align strategies with letting agents and property managers for landlord acquisition
* Content Creation: Develop consistent marketing materials across digital and traditional platforms
* Local Outreach: Build relationships through local property events and networks
Qualifications & Experience:
* 2-4 years' experience in cross-platform marketing, ideally in property/real estate
* Strong digital marketing skills (Google Ads, social media, SEO, PPC)
* Experience in traditional marketing (direct mail, print) preferred
* Excellent copywriting and content creation skills for diverse audiences
* Proficient in CRM tools (e.g., HubSpot, Salesforce) for campaign management
* Analytical, with experience using Google Analytics for campaign tracking
* Ability to work independently and manage multiple projects in a team setting
Why join them?
* Competitive salary package based on experience and performance
* Flexibility with remote and office working options
* A dynamic and growing company with significant opportunities for career development
* Be part of an innovative team focused on revolutionizing the property leasing market
Ready to take your marketing career to the next level? Apply now and help shape the future of property leasing!
How to apply for the role:
If you have the skills and experience required for this position, click “apply” today and check your inbox for an email providing more information on how to tailor your application and provide a cover letter or any supporting documents.
You must be authorised to work in the UK. No agencies please.
Flat Fee Recruiter is an advertising agency promoting this role on behalf of the employer. You will be contacted directly by the employer and not Flat Fee Recruiter should they wish to move forward with your application.
Other suitable skills and experience include Digital Marketing Manager, SEO Specialist, Real Estate Marketing Consultant, Social Media Manager, PPC Specialist, Content Marketing Executive, Marketing Campaign Manager, Lead Generation Specialist, Email Marketing Manager, Advertising Coordinator