Job Description

Creative/Hands-on Work (40%)

Help develop and review creative briefs that provide strategic insight and creative inspiration

Work with ACD, Art to produce standout and strategically focused concepts and campaigns

Take on appropriate projects and own them, start to finish

Manage and work independently, under tight deadlines, while juggling multiple projects

Estimate copy hours

Participate in client meetings

Lead concept presentations

Attend market research as appropriate

Share responsibility with planning to shape strategic branding

Management (30%)

Assign creative teams best suited for each project based on ability and workload

Manage workloads to maximize productivity of the copy team, ensuring that everyone is busy and billable 

Work closely with art, editorial and traffic departments to ensure that deadlines and budgets are met

Provide written and face-to-face feedback for annual performance reviews, as well as ongoing feedback throughout the year (written when requested)

Identify and Interview prospective creative candidates

Leadership (30%)

Become the creative voice for your accounts

Develop good relationships with your clients

Work with account management to grow our business at existing clients

Work with creative management to address performance, workflow, and quality issues and develop long-range plans for the creative group 

Lead the creative teams in development of concepts and execution of all projects

Assure that all copywriters are trained and, where needed, mentored to maintain the standards and expectations of the agency and the client, and to meet their own career goals

Demonstrate to clients that you understand their products and marketing challenges and are responsive to the strategic and creative needs

Represent the agency at client meetings and social events as appropriate