Job Description

The Cross-Border Product Strategy and Go-To-Market team is pivotal in expanding the North American Money Movement Solutions (MMS) business. The team is made up of global payments experts that leverage strong analytical skills to craft and execute strategic plans to propel Visa Direct’s cross-border growth across various payment rails, use cases, and verticals. The team work closely with solutioning and sales teams to showcase the immense potential and value of Visa Direct to key client segments.

As a Product Strategy and Go-To-Market Senior Manager, you will lead critical initiatives, forging pathways into new client segments and driving value for Visa’s clients to support the North American MMS growth agenda.

We seek a dynamic self-starter who excels in storytelling, thrives in ambiguous environments, and has a proven track record of scaling businesses or products through strategic execution.

Key Responsibilities

GTM Strategy & Execution

Strategize & Lead: Craft and execute dynamic GTM strategies that encompass opportunity sizing, market and competitive analysis, value propositions, and segment growth recommendations.

Unlock Opportunities: Identify strategic opportunities for Visa Money Movement by deeply understanding client segments and customer needs, including partnership and acquisition targets for distribution and scale.

Tailor Messaging: Utilize commercial experience to create tailored product positioning and messaging that captivates priority client segments.

Collaborate for Impact: Partner with sales, product marketing, and communications teams to design and execute demand generation and market activation campaigns, driving top-of-funnel growth and conversions.

Enhance User Experience: Collaborate with user experience and design teams to deliver research-backed recommendations that support new service launches and customer adoption.

Innovate Continuously: Develop a comprehensive understanding of Visa Money Movement products and services, constantly reviewing the market landscape to recommend and implement innovative growth approaches.

Sales and Account Growth Enablement

Craft Winning Pitches: Develop and deliver compelling pitch materials tailored to senior client executives for critical sales opportunities, directing meeting agendas, content, and Visa storylines.

Empower Teams: Create segment-specific, best-in-class sales enablement assets and tools, providing training to scale and ramp up business development and account teams on key product propositions.

Disseminate Best Practices: Share strategies and best practices to empower business development and account managers to effectively engage clients.

Product Strategy & Commercialization

Voice of the Customer: Collect customer requirements to inform pricing, policy, platform, and ecosystem initiatives supporting cross-border growth.

Develop Business Cases: Create robust business cases backed by astute financial modeling and customer/market research to get buy-in for product strategy recommendations.

Commercialize Innovations: Drive the commercialization of new product capabilities to enhance Visa’s cross-border money movement offerings.

Master Technologies: Develop deep expertise in the Visa Direct Technology Stack, Visa’s Digital Assets, Capabilities, and our Processing and Acquiring partner ecosystem.

This role blends strategic vision with hands-on execution, requiring someone who can both lead and support diverse cross-border growth initiatives.

This is a hybrid position. Hybrid employees can alternate time between both remote and office. Employees in hybrid roles are expected to work from the office 2-3 set days a week (determined by leadership/site), with a general guidepost of being in the office 50% or more of the time based on business needs.