ABOUT THE ROLE

We are looking for a Senior Marketing Manager to help lead our overall brand and product strategy, driving the product pipeline from conception through final execution of campaign assets and retailer support. In this role, you will collaborate closely with the Creative, Product Development, Sales, and Ecommerce teams (as well as key retailers and external partners) in the execution of our key brand priorities. You will report to the Director of Global Brand Marketing, and be a manager to one direct report.

KEY RESPONSIBILITIES

1. Brand Management 

Develop short and long-term marketing brand strategies to accelerate Farmacy’s growth and exceed our objectives. Work closely with cross-functional partners to successfully execute these strategies

Continuously refine our brand tone to align with our Brand DNA 

Work with Copywriters to reflect the brand voice

Identify overarching brand moments to drive brand awareness

Develop sustainability messaging and communicate across all channels

2. Product Strategy (NPD) + Product Assortment Management (Existing Portfolio)

Execute innovative product development + pipeline strategy in support of Farmacy’s strategic direction and priorities

Drive new product messaging, claims development + educational support

Carry out white space opportunities 

Conduct competitive research to build business case for Product Development and Concept Ideation briefs

3. Ownership of 360 Campaigns: Conception to Final Execution of Assets 

Collaborate with cross-functional teams (Design, Marketing, Ecommerce, and Sales) on end-to-end go-to-market campaign process & plans. 

Lead all creative briefs in the Go-to-Market process 

Drive relationships with various vendors to create content and develop assets for campaigns

Lead recaps & launch post-mortems with all cross-functional partners

4. Retailer + Promotional Support

Develop and execute detailed calendar of product marketing and promotional programs, including sampling plan to drive recruitment

Partner closely with Sephora and International sales leaders to develop global strategies that support the core business + accelerate new product launches

Support promotional marketing activities (kits & sets, merchandise strategy)

5. Day-to-Day Business Management

Prepare and support presentations for management meetings

Own budget management for key marketing spend buckets

Conduct competitive analysis to learn from industry trends in sales, new product development, competitive activations

Leverage real-time campaign KPIs to inform decisions and drive strategic, efficient spend investments for maximum ROI

Lead your direct report (Marketing Coordinator), building their capability, coaching through day-to-day work, and developing them as a Marketing professional

ABOUT US

Farmacy Beauty is a rapidly growing clean skincare brand headquartered in NYC and Mahwah, NJ. Our mission is to cultivate conscious beauty. We believe good skin is rooted in healthy ingredients. We focus on farm-sourced, quality ingredients powered by potent actives to create thoughtful, effective formulas. 

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Requirements

Minimum 7+ years of professional Marketing experience

Experience in Beauty industry strongly preferred; passion for the industry is a must

Detailed, thorough + organized

Ability to synthesize data to drive business decisions

Comfortable driving deadlines and holding people accountable 

Creative problem solving expertise

Able to reliably commute to the NYC office minimum 2 days per week + ad hoc as needed

Permanently authorized to work in the United States without the need for current or future sponsorship from employer

Benefits

Estimated Salary Range: $100,000 - $120,000 per year

10 days PTO + 5 sick/personal days per year

11 annual Company holidays

Health insurance

Dental insurance 

Vision insurance 

Life insurance ($25,000 policy, free to employees) 

Commuter benefits (Transit + Parking FSA)

Health care FSA

Dependent care FSA

401(k) retirement savings plan, with up to 4.0% company match with no vesting period (after 6 month eligibility waiting period)

16-weeks 100% paid parental leave for birth mothers and adoptive parents, 8-weeks 100% paid parental leave for all other parents

$40/month phone stipend

Adoption & Surrogacy Support, $10,000/event reimbursement with $40,000 lifetime cap

Quarterly Gratis Product Stipend

Monthly Exercise/Gym Reimbursement