Job Description: Are you a Marketing Expert with a proven ability to drive growth in the residential home improvement industry? We are seeking a Vice President of Marketing to take full ownership of our B2C marketing initiatives. This high-level position requires a hands-on leader with a deep understanding of the home improvement market and the drive to lead our marketing department to new heights. Join a well-established company committed to excellence in home remodeling and customer satisfaction.

Key Responsibilities:

Strategic Marketing Leadership: Develop and execute a comprehensive B2C marketing strategy aligned with company growth goals. Identify market opportunities, set measurable goals, and ensure consistent messaging across all platforms.

Department Ownership: Oversee all marketing efforts, from digital marketing to traditional advertising, SEO/SEM, Lead generation, and content creation. Lead the department with full ownership, ensuring all marketing functions drive results and growth.

Lead Generation & Sales Funnel Optimization: Develop and implement innovative lead generation campaigns. Continuously refine the sales funnel to optimize lead conversion, ensuring maximum return on investment.

Cross-Functional Collaboration: Collaborate closely with sales, product, and customer service teams to align marketing initiatives with business objectives, driving company-wide success.

Data-Driven Marketing Decisions: Leverage data analytics to monitor campaign performance, market trends, and customer engagement. Use these insights to make informed marketing decisions, optimizing campaigns and improving efficiency.

Team Development & Leadership: Mentor and inspire a team of marketing professionals, fostering a culture of innovation, accountability, and excellence. Help build and develop the next generation of marketing leaders.

Budget Management: Oversee and allocate the marketing budget effectively, ensuring resources are maximized to deliver impactful results.

Innovation & Growth: Continuously explore new marketing strategies, technologies, and channels to stay ahead of industry trends. Drive company growth and maintain a competitive edge through innovation.

Qualifications:

Extensive experience in a senior marketing role, particularly in the residential home improvement or a related B2C industry.

Proven expertise in digital marketing, SEO/SEM, social media, and lead generation.

Strong leadership abilities with experience managing and mentoring teams.

Data-driven decision-maker with a proven track record of delivering measurable results.

Passion for innovation, growth, and continuous improvement.

Excellent communication and interpersonal skills, with the ability to influence across all levels of the organization.

Benefits:

Competitive salary

401(k) matching

Health, dental, and vision insurance

Paid time off

Opportunities for career growth

Experience:

5+ years of B2C marketing experience

5+ years of lead generation experience

Proven success in data-driven strategies and home improvement marketing

This is an exciting opportunity for a driven marketing leader to take control of a key department in a fast-growing company and lead it to even greater success. If you are passionate about driving results and shaping a team, we want to hear from you!