Director, Digital Marketing (Screening)
Posted on Sep 21, 2024 by Guardant Health
Palo Alto, CA
Marketing
Immediate Start
Annual Salary
Full-Time
Job Description
As the Digital Marketing Director, you will lead strategic initiatives to enhance brand presence, drive lead generation, and improve customer engagement. Your leadership will play a vital role in aligning marketing strategies with overall business goals, while fostering collaboration with the executive team.
You’ll thrive in a fast-paced, dynamic environment focused on bringing early cancer screening products to market, with opportunities for professional growth. Our team’s goal is to act with urgency to achieve ambitious objectives and serve millions through early cancer detection.
Responsibilities:
Lead the development and execution of digital engagement, promotion, and content strategies for the Shield portfolio.
Oversee the creation and implementation of digital marketing plans to achieve business objectives.
Develop and optimize digital media plans for both consumers and healthcare professionals (HCPs), ensuring efficient budget use to promote Shield™.
Advance digital MarTech solutions to create an integrated digital ecosystem targeting various customer segments.
Design and implement CRM and marketing automation strategies, including customer segmentation, to boost conversion and engagement.
Establish and enhance customer experiences across multiple channels, using a test-and-learn approach to optimize customer journeys.
Manage multi-channel lead generation initiatives in collaboration with sales, including paid media, content marketing, and social media.
Develop a comprehensive social media strategy that aligns with brand marketing objectives and target audiences.
Refine KPIs and optimize budgets and campaigns for paid media (Display, SEM).
Lead agency teams to execute content and campaign strategies while managing client relationships and driving performance.
Collaborate with the analytics team to automate KPI reporting and standardize campaign measurement for both consumer and HCP campaigns.
Inspire and coach the digital marketing team to achieve peak performance.
Experience:
7+ years of digital marketing, media, and social marketing experience.
5+ years of leadership experience in marketing operations, ecommerce, or a related field, with a focus on digital marketing strategy, execution, and analysis.
Proven track record in leading successful social media and digital marketing campaigns across platforms, collaborating with cross-functional teams and agencies.
Expertise in Paid Media (Display, SEM); Adobe Creative Cloud experience is a plus.
Strong knowledge of social media platforms, algorithms, and best practices.
Demonstrated success in implementing MarTech stacks and marketing automation platforms (e.g., Salesforce Marketing Cloud, Pardot).
Experience in customer segmentation, marketing workflows, automation, and customer journey design.
Authorization to work in the U.S. without sponsorship.
As the Digital Marketing Director, you will lead strategic initiatives to enhance brand presence, drive lead generation, and improve customer engagement. Your leadership will play a vital role in aligning marketing strategies with overall business goals, while fostering collaboration with the executive team.
You’ll thrive in a fast-paced, dynamic environment focused on bringing early cancer screening products to market, with opportunities for professional growth. Our team’s goal is to act with urgency to achieve ambitious objectives and serve millions through early cancer detection.
Responsibilities:
Lead the development and execution of digital engagement, promotion, and content strategies for the Shield portfolio.
Oversee the creation and implementation of digital marketing plans to achieve business objectives.
Develop and optimize digital media plans for both consumers and healthcare professionals (HCPs), ensuring efficient budget use to promote Shield™.
Advance digital MarTech solutions to create an integrated digital ecosystem targeting various customer segments.
Design and implement CRM and marketing automation strategies, including customer segmentation, to boost conversion and engagement.
Establish and enhance customer experiences across multiple channels, using a test-and-learn approach to optimize customer journeys.
Manage multi-channel lead generation initiatives in collaboration with sales, including paid media, content marketing, and social media.
Develop a comprehensive social media strategy that aligns with brand marketing objectives and target audiences.
Refine KPIs and optimize budgets and campaigns for paid media (Display, SEM).
Lead agency teams to execute content and campaign strategies while managing client relationships and driving performance.
Collaborate with the analytics team to automate KPI reporting and standardize campaign measurement for both consumer and HCP campaigns.
Inspire and coach the digital marketing team to achieve peak performance.
Experience:
7+ years of digital marketing, media, and social marketing experience.
5+ years of leadership experience in marketing operations, ecommerce, or a related field, with a focus on digital marketing strategy, execution, and analysis.
Proven track record in leading successful social media and digital marketing campaigns across platforms, collaborating with cross-functional teams and agencies.
Expertise in Paid Media (Display, SEM); Adobe Creative Cloud experience is a plus.
Strong knowledge of social media platforms, algorithms, and best practices.
Demonstrated success in implementing MarTech stacks and marketing automation platforms (e.g., Salesforce Marketing Cloud, Pardot).
Experience in customer segmentation, marketing workflows, automation, and customer journey design.
Authorization to work in the U.S. without sponsorship.
Reference: 202107164
https://jobs.careeraddict.com/post/95493679
Director, Digital Marketing (Screening)
Posted on Sep 21, 2024 by Guardant Health
Palo Alto, CA
Marketing
Immediate Start
Annual Salary
Full-Time
Job Description
As the Digital Marketing Director, you will lead strategic initiatives to enhance brand presence, drive lead generation, and improve customer engagement. Your leadership will play a vital role in aligning marketing strategies with overall business goals, while fostering collaboration with the executive team.
You’ll thrive in a fast-paced, dynamic environment focused on bringing early cancer screening products to market, with opportunities for professional growth. Our team’s goal is to act with urgency to achieve ambitious objectives and serve millions through early cancer detection.
Responsibilities:
Lead the development and execution of digital engagement, promotion, and content strategies for the Shield portfolio.
Oversee the creation and implementation of digital marketing plans to achieve business objectives.
Develop and optimize digital media plans for both consumers and healthcare professionals (HCPs), ensuring efficient budget use to promote Shield™.
Advance digital MarTech solutions to create an integrated digital ecosystem targeting various customer segments.
Design and implement CRM and marketing automation strategies, including customer segmentation, to boost conversion and engagement.
Establish and enhance customer experiences across multiple channels, using a test-and-learn approach to optimize customer journeys.
Manage multi-channel lead generation initiatives in collaboration with sales, including paid media, content marketing, and social media.
Develop a comprehensive social media strategy that aligns with brand marketing objectives and target audiences.
Refine KPIs and optimize budgets and campaigns for paid media (Display, SEM).
Lead agency teams to execute content and campaign strategies while managing client relationships and driving performance.
Collaborate with the analytics team to automate KPI reporting and standardize campaign measurement for both consumer and HCP campaigns.
Inspire and coach the digital marketing team to achieve peak performance.
Experience:
7+ years of digital marketing, media, and social marketing experience.
5+ years of leadership experience in marketing operations, ecommerce, or a related field, with a focus on digital marketing strategy, execution, and analysis.
Proven track record in leading successful social media and digital marketing campaigns across platforms, collaborating with cross-functional teams and agencies.
Expertise in Paid Media (Display, SEM); Adobe Creative Cloud experience is a plus.
Strong knowledge of social media platforms, algorithms, and best practices.
Demonstrated success in implementing MarTech stacks and marketing automation platforms (e.g., Salesforce Marketing Cloud, Pardot).
Experience in customer segmentation, marketing workflows, automation, and customer journey design.
Authorization to work in the U.S. without sponsorship.
As the Digital Marketing Director, you will lead strategic initiatives to enhance brand presence, drive lead generation, and improve customer engagement. Your leadership will play a vital role in aligning marketing strategies with overall business goals, while fostering collaboration with the executive team.
You’ll thrive in a fast-paced, dynamic environment focused on bringing early cancer screening products to market, with opportunities for professional growth. Our team’s goal is to act with urgency to achieve ambitious objectives and serve millions through early cancer detection.
Responsibilities:
Lead the development and execution of digital engagement, promotion, and content strategies for the Shield portfolio.
Oversee the creation and implementation of digital marketing plans to achieve business objectives.
Develop and optimize digital media plans for both consumers and healthcare professionals (HCPs), ensuring efficient budget use to promote Shield™.
Advance digital MarTech solutions to create an integrated digital ecosystem targeting various customer segments.
Design and implement CRM and marketing automation strategies, including customer segmentation, to boost conversion and engagement.
Establish and enhance customer experiences across multiple channels, using a test-and-learn approach to optimize customer journeys.
Manage multi-channel lead generation initiatives in collaboration with sales, including paid media, content marketing, and social media.
Develop a comprehensive social media strategy that aligns with brand marketing objectives and target audiences.
Refine KPIs and optimize budgets and campaigns for paid media (Display, SEM).
Lead agency teams to execute content and campaign strategies while managing client relationships and driving performance.
Collaborate with the analytics team to automate KPI reporting and standardize campaign measurement for both consumer and HCP campaigns.
Inspire and coach the digital marketing team to achieve peak performance.
Experience:
7+ years of digital marketing, media, and social marketing experience.
5+ years of leadership experience in marketing operations, ecommerce, or a related field, with a focus on digital marketing strategy, execution, and analysis.
Proven track record in leading successful social media and digital marketing campaigns across platforms, collaborating with cross-functional teams and agencies.
Expertise in Paid Media (Display, SEM); Adobe Creative Cloud experience is a plus.
Strong knowledge of social media platforms, algorithms, and best practices.
Demonstrated success in implementing MarTech stacks and marketing automation platforms (e.g., Salesforce Marketing Cloud, Pardot).
Experience in customer segmentation, marketing workflows, automation, and customer journey design.
Authorization to work in the U.S. without sponsorship.
Reference: 202107164
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