Job Description

The Associate Director is highly motivated, technically savvy, and detail-oriented with expertise in both programmatic campaign management and strategy. This role oversees a team that manages the day-to-day management of programmatic campaigns and strategies.

A successful candidate will have at least 5 years of digital media experience in the programmatic media space and is a data-driven, strategic thought leader and decision-maker who strives to foster an environment of welcomed creativity and learning for their team. Furthermore, this position is a main point of contact for the client and should be an excellent communicator and relationship builder amongst internal and external partners.

Responsibilities:

Manage a programmatic team responsible for the client's media buys in the DSP

Direct the execution of brand programmatic deliverables to meet/exceed expectations

Solid knowledge of the programmatic landscape – system setups on both DSP & DMP

Develop, grow, and maintain relationships through exceptional client service

Contribute to creation of action plans for achieving and measuring digital media success, including setting key metrics, measurement and optimization strategies

Advocate for the value of social/programmatic by educating clients, partners and internal teams on the latest tech/data advancements and capabilities in this quickly evolving space

Provide direction as needed for improving campaign performance through optimization and/or implementing new features and strategies

Create and deliver presentations to both clients and internal teams showcasing campaign strategy and performance results

Develop points of view on new technologies, trends, and opportunities in the automated digital media landscape

Demonstrate a deep technical understanding as well as problem-solving and intervention when necessary

Partner with analytics team on campaign measurement reporting and insights generation

Lead regular insight meetings with clients detailing performance, campaign optimizations, and new opportunities

Work with media partners to ensure accurate platform implementation

Lead and assist in coaching, managing, and educating a team of Analysts, Sr. Analysts, and Managers