Job Description

The Associate Director, Planning oversees a media planning team and manages cross-media strategy and planning campaigns. The Associate Director owns planning activities for complex or large spend campaigns, and is responsible for generating strategic insights while driving learnings across the full suite of the client's activities.

The ideal candidate for this position will be a thoughtful decision maker and team player who loves data and has the proven ability to lead strategic planning initiatives including deck writing, budget and channel allocation and audience development. This is an energetic, collaborative team that partners with an analytics-driven client to provide guidance as they continue to grow and evolve their brand.

Strategize with internal directors and client to develop innovative, well-targeted marketing solutions

Interface with clients and partner agencies to build strategic communication plans for targeted audiences

Review client deliverables for quality, ensuring that recommendations and work product are sound and viable

Own the development of strategic proposals and client facing POVs, coordinating with necessary teams to account for all relevant inputs

Assume accountability and ownership of campaign planning for assigned client accounts

Embrace and encourage a culture based on teamwork, collaboration, and support

Develop best practices for improving communication and collaboration within the team and the group

Lead knowledge share sessions to share and learn new strategies for optimizing and enhancing campaign performance

Collaborate and foster relationships with key partners including clients, internal teams, and leadership

Lead strategic planning initiatives including deck writing, budget and channel allocation, and audience development

Serve as escalation point for teams to help troubleshoot issues

Support development of strategic approach and experience design by delivering channel ideas and providing the link to reality of historical performance and in-market opportunities

Responsible for management and development of Associates, Senior Associates, and Supervisors