Job Description

About This Role

Reporting to the Senior Director of HCP Marketing, the HCP Content Designer, will drive key HCP marketing initiatives to support Biogen’s Multiple Sclerosis portfolio.

What You’ll Do

•    Ensure specific HCP initiatives including marketing programs and campaigns are executed effectively, efficiently, within budget and in accordance with all regulatory/legal requirements.

•    Cultivate strong relationships with field force, cross-functional partners, and HCP agencies.

•    Lead HCP marketing initiatives in close collaboration with other key functional partners.

Specific initiatives may include:

•    Oversee, guide and monitor agency partners and relevant internal partners (e.g., PRC) through project execution of programs and HCP assets

•    Create and deliver HCP messaging and core claims, ensuring alignment with patient narrative.

•    Collaborate with KMEs to create programs and content and leverage their insights to enhance the credibility of HCP marketing efforts

•    Support priority HCP marketing initiatives as defined by HCP marketing lead such as digital marketing initiatives and HCP facing field materials 

•    Partner closely with field sales team to prioritize, focus, and gain alignment on the most impactful campaigns and associated messaging to deliver brand objectives.

•    Develop all peer-to-peer promotional materials including programming decks, P2P videos, etc.

•    Coordinate competitive intelligence and appropriate response plan.

Who You Are

You are a strategic thinker who can execute flawlessly. You are collaborative, proactive, and a curious person always looking to learn and improve the way we work. You put the needs of patients and those who care for them above all else and have a passion for serving them.