Job Description

As an Account Manager - Paid Search, you will be responsible for planning, managing, and optimizing paid search campaigns for clients. You will collaborate with cross-functional teams and work closely with clients to understand their goals and objectives, develop effective strategies, and drive results through paid search advertising. This role requires a strong analytic mindset, exceptional communication skills, and a solid understanding of search engine marketing platforms and techniques. 

Responsibilities:

Client Communication: Serve as the primary point of contact for clients, maintain regular communication, and build strong client relationships. Provide timely updates, address inquiries, and manage client expectations throughout the campaign lifecycle.

Strategy Development: Collaborate with clients to understand their business goals, target audience, and marketing objectives. Develop and implement effective paid search strategies and have a strong understanding of how paid search contributes to the full-funnel marketing approach

Performance Tracking & Analytics: Monitor campaign performance regularly, analyze key metrics, and identify opportunities for optimization. Provide regular reports and insights to clients and account teams, highlighting campaign performance, trends, and recommendations for improvement.

Budget Management: Monitor and manage campaign budgets effectively to achieve client goals while maintaining cost-efficiency. Allocate budgets based on performance data and client objectives.

Industry Knowledge: Keep updated on latest trends, updates, and best practices in search engine marketing and paid search advertising. Share insights and recommendations with key stakeholders and clients to drive continuous improvement.