Job Description

As a super star Sr. Social Media Specialist, you understand the importance of building digital relationships, keeping the conversation going, resolving issues, and designing exciting content that increases engagements and follower growth. You have experience with organic and paid social campaigns, working within a pre-defined social budget, managing influencer programs, optimization and reporting on ROI. You are comfortable being the “digital voice of the brand.” You want to push the boundaries of our content by creating “cool”, “trend worthy” content that reflects the brand’s character while staying within brand guidelines. You enjoy collaborating with leadership and are a contributing member of the communications team working together to execute plans according to strategies. Primary duties include, but are not limited to:

Social Platform Management Manage day-to-day activities on social channels (Facebook, Twitter, Instagram, TikTok, YouTube, etc.).

Create, curate, manage and schedule regular content across social channels.

Collaborate with communications team on demand generating content the speaks to the individual product story but also demonstrates why we are the best.

Grow demand and conversions through content/stories by driving users to website.

Community Engagement, ModerationOversee and foster engagement and community growth across social platforms and website by responding to emails, comments, DM's, engaging in conversation, and proactively encouraging conversations.

UGC permission management.

Influencer ManagementBuild, maintain and evolve relationships with existing and new influencers & brand/social loyalists.

Collaborate with influencers on campaign/content needs and review submitted content, analyze results and deliver feedback.

Continuously measure and track ROI from influencers, present findings and business justifications for new and/or on-going partnerships.

Manage sample order requests.

Cross-Functional Collaboration on Campaigns, Paid SocialCollaborate with communications team to develop paid social media marketing campaigns and influencer content plans using pre-defined budgets; ability to justify with data recommended spend requests.

Coordinate with communications team on managing social advertising spend; estimate and track ROI versus anticipated and actual results; ability to justify with data recommended spend requests.

Collaborate with communications team on A/B testing across social channels.

Reporting, Research & MonitoringPerform regular research across all social platforms to support marketing goals/objectives (end-user, competitive, new product launches, overall brand presence).

Monitor trends and effective benchmarks for measuring the impact of campaigns & initiatives.

Analyze, review, and report monthly to maximize results; translate anecdotal or qualitative data into recommendations and plans for revising/optimizing social media efforts.

Regularly report on actual results of social advertising spend and track ROI.

Upkeep of strong understanding of all major social platforms and their analytics.