Overview:

A Marketing Data Analyst will interpret credit union data and analyze results. Responsible for turning data into information and insight that aids in campaign and business decisions. Also responsible for performing a range of functions in support of market research, market assessment and presenting results and recommendations.

Responsibilities:

Distribute data and present recommendations for new opportunities within membership.

Assist with data mining, data analysis, and developing and distributing monthly campaigns and reports.

Work with internal teams to identify opportunities for optimization of marketing campaigns and provide recommendations.

Track mailings and provide other meaningful data as needed.

Competitor research and evaluation.

Represent the Credit Union at community events as needed.

Assist with maintaining marketing databases and email marketing systems.

Assist with building email and automated campaigns.

Qualifications:

Bachelor’s Degree in Marketing, Mass Communication, Advertising, or a related field. 0-4 years of experience with database marketing required. Preferable experience with: Raddon Integrator MCIF, Salesforce Marketing Cloud, Salesforce Advertising Studio, Salesforce CRM, Adobe Analytics, Microsoft Power BI, SQL, and data warehouse experience. Strong analytical skills. Knowledge of marketing automation systems and integrating those systems with other technologies. Technically capable, excellent communicator and a desire to improve processes. Math skills, Secondary-level computer knowledge including Microsoft Office, especially Excel and pivot tables, etc. Ability to always maintain the confidentiality of Credit Union and member records.

Performance Standard:

A demonstrated cooperative and positive attitude toward members and other Credit Union staff. Professional in appearance, attendance, quality, and quantity of work performed. Ability to analyze member needs, develop, and coordinate marketing activities to fit member needs with Credit Union products and services. Must be willing to comply with the Bank Secrecy Act and USA Patriot Act as implemented by Idaho Central Credit Union. Team member will be asked to work extended/unique hours.

Physical Requirements:

Perform tasks requiring manual dexterity (processing paperwork, filing, stapling, sorting, collating, typing, counting cash, etc.).

Sit for extended periods of time.

Lift 20-40 pounds of applicable supplies including but not limited to copy paper, cash drawers, marketing material, etc.

Repetitive motion using wrists, hands, and fingers.

Reach keyboards.

Ability to operate basic office machines (calculator, computer, telephone, copy machine, fax machine, etc.).

The above statements reflect the general details considered necessary to describe the essential functions of the job and should not be construed as a detailed description of all the work requirements that may be inherent of the job.

Must be eligible for membership at Idaho Central Credit Union to obtain employment.

Idaho Central Credit Union is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, age, disability, protected veteran status or other characteristics protected by law.