Job Description

The Brand Content and Social Media Manager will develop the strategy and create content that strengthens the Raffles positioning of enchanted glamour and legendary service on all channels. Reporting to SVP Global Head of Brand Raffles, responsibilities and essential job functions include, but are not limited to the following: 

Management of Instagram/Facebook, X, Pinterest, LinkedIn and YouTube.

Create social media strategy for each platform and continuously work to refresh it as trends, algorithms, and platforms evolve.

Develop, plan, and execute social calendar across all organic social channels.

Review and provide feedback on individual hotel social media strategy and content to ensure brand consistency.

Own communication between brand and hotel of social media and content best practices.

Develop and implement a global content strategy that aligns with Raffles vision and goals on a brand and property level.