Job Description

This is not a Production role*

The Assistant Social Media Planner will assist in the day-to-day stewarding of media activity for assigned account(s) and has responsibility for updating client documents, the development of social media plans and demonstrating how media investments deliver on business goals of client(s) based on key performance metrics. The Assistant Social Media Planner will report to the Social Media Planner/Director and works closely with them and other internal departments in the implementation of the media plans. This person will be responsible for knowing the procedures and processes of running day-to-day activity.

This is an entry-level position and relevant employment (internships or prior agency experience) and/or academic courses related to marketing/media planning are preferred. Will work closely with Media Planners and Associate Media Director, in addition to interaction with Account, Trafficking, Production, Owned Social and Creative teams and outside media partners. *This is not a Production role*

Responsibilities:

Assist the social media team in the development, implementation and maintenance of media objectives/strategies and plans utilizing research tools and historical data

Perform ongoing stewardship of media plans and client documents

Manage own daily duties, ensuring accuracy and timeliness of all projects

Keep abreast of new media opportunities and developments and share information with planning group

Prepare and maintain heavy data documents including plan budgets & flowcharts

Effectively coordinate with internal and external client partner teams

Assist the team with Point of Views (POV's) and ad hoc projects

Assist the team with campaign management and monitoring media buys, including social media optimizations & reporting

Schedule, coordinate, and facilitate meetings with internal teams and media partners

Attend internal meetings/statuses to stay up to date on campaign(s) progress

Meet with sales representatives to analyze value and applicability of media vehicles for client media plan

Work with calculations and other quantitative data

Input media schedules into system

Monthly reconciliation and processing with accounts payable

All other duties as assigned