Digital Media Analytics & Reporting Manager
Posted on Sep 18, 2024 by AbbVie
Madison, NJ
Admin & Secretarial
Immediate Start
Annual Salary
Full-Time
Job Description
The Digital Media Analytics & Reporting Manager is responsible for managing overall requirements, design, delivery, testing and training of new analytics and reporting capabilities for Digital Media (paid media & website) and tools for hands-on-keyboard, brand and executive teams to support media optimizations, insights, recommendations and business impact.
As new dashboards, features & capabilities launch, part of this role will also support operational monthly reporting in partnership with our media optimization channel teams and agency partners, to support the delivery of performance insights and recommended actions to our Brand Marketing teams.
Core Responsibilities
Steward relationship and reporting requirements from internal marketing teams, data analysts, agency partners and other business stakeholders to deliver on new analytical and reporting needs. Translate needs into comprehensive business requirements and solutions that enhance marketing analytical capabilities and insights to drive business results.
Possess the knowledge to understand and identify the most critical 'business questions' that need to be answered by the media optimization and marketing teams to measure effectiveness and develop insights and actions to drive improved results.
Strong experience in translating reporting requirements into visualizations that efficiently answer defined business questions and drive aligned insights across agency, media optimization and brand teams
Develop business requirements that translate into visually intuitive and user-friendly dashboards and/or features that effectively communicate complex data and insights to marketing stakeholders.
Collaborate with technology partner teams through AGILE, to ensure timely progress, build, delivery, training and post-production success.
Lead product demo's, training and support to media optimization, agency and marketing end-users on how to effectively utilize analytical tools, dashboards and/or features.
Develop & build out organized repository of supporting documentation for business requirements, user-guides, FAQs and glossaries for internal + end-user business consumption.
Support media optimization team in delivery of monthly reporting insights to inform media campaign enhancements to drive higher digital ROIs for the business
The Digital Media Analytics & Reporting Manager is responsible for managing overall requirements, design, delivery, testing and training of new analytics and reporting capabilities for Digital Media (paid media & website) and tools for hands-on-keyboard, brand and executive teams to support media optimizations, insights, recommendations and business impact.
As new dashboards, features & capabilities launch, part of this role will also support operational monthly reporting in partnership with our media optimization channel teams and agency partners, to support the delivery of performance insights and recommended actions to our Brand Marketing teams.
Core Responsibilities
Steward relationship and reporting requirements from internal marketing teams, data analysts, agency partners and other business stakeholders to deliver on new analytical and reporting needs. Translate needs into comprehensive business requirements and solutions that enhance marketing analytical capabilities and insights to drive business results.
Possess the knowledge to understand and identify the most critical 'business questions' that need to be answered by the media optimization and marketing teams to measure effectiveness and develop insights and actions to drive improved results.
Strong experience in translating reporting requirements into visualizations that efficiently answer defined business questions and drive aligned insights across agency, media optimization and brand teams
Develop business requirements that translate into visually intuitive and user-friendly dashboards and/or features that effectively communicate complex data and insights to marketing stakeholders.
Collaborate with technology partner teams through AGILE, to ensure timely progress, build, delivery, training and post-production success.
Lead product demo's, training and support to media optimization, agency and marketing end-users on how to effectively utilize analytical tools, dashboards and/or features.
Develop & build out organized repository of supporting documentation for business requirements, user-guides, FAQs and glossaries for internal + end-user business consumption.
Support media optimization team in delivery of monthly reporting insights to inform media campaign enhancements to drive higher digital ROIs for the business
Reference: 201742091
https://jobs.careeraddict.com/post/95395050
Digital Media Analytics & Reporting Manager
Posted on Sep 18, 2024 by AbbVie
Madison, NJ
Admin & Secretarial
Immediate Start
Annual Salary
Full-Time
Job Description
The Digital Media Analytics & Reporting Manager is responsible for managing overall requirements, design, delivery, testing and training of new analytics and reporting capabilities for Digital Media (paid media & website) and tools for hands-on-keyboard, brand and executive teams to support media optimizations, insights, recommendations and business impact.
As new dashboards, features & capabilities launch, part of this role will also support operational monthly reporting in partnership with our media optimization channel teams and agency partners, to support the delivery of performance insights and recommended actions to our Brand Marketing teams.
Core Responsibilities
Steward relationship and reporting requirements from internal marketing teams, data analysts, agency partners and other business stakeholders to deliver on new analytical and reporting needs. Translate needs into comprehensive business requirements and solutions that enhance marketing analytical capabilities and insights to drive business results.
Possess the knowledge to understand and identify the most critical 'business questions' that need to be answered by the media optimization and marketing teams to measure effectiveness and develop insights and actions to drive improved results.
Strong experience in translating reporting requirements into visualizations that efficiently answer defined business questions and drive aligned insights across agency, media optimization and brand teams
Develop business requirements that translate into visually intuitive and user-friendly dashboards and/or features that effectively communicate complex data and insights to marketing stakeholders.
Collaborate with technology partner teams through AGILE, to ensure timely progress, build, delivery, training and post-production success.
Lead product demo's, training and support to media optimization, agency and marketing end-users on how to effectively utilize analytical tools, dashboards and/or features.
Develop & build out organized repository of supporting documentation for business requirements, user-guides, FAQs and glossaries for internal + end-user business consumption.
Support media optimization team in delivery of monthly reporting insights to inform media campaign enhancements to drive higher digital ROIs for the business
The Digital Media Analytics & Reporting Manager is responsible for managing overall requirements, design, delivery, testing and training of new analytics and reporting capabilities for Digital Media (paid media & website) and tools for hands-on-keyboard, brand and executive teams to support media optimizations, insights, recommendations and business impact.
As new dashboards, features & capabilities launch, part of this role will also support operational monthly reporting in partnership with our media optimization channel teams and agency partners, to support the delivery of performance insights and recommended actions to our Brand Marketing teams.
Core Responsibilities
Steward relationship and reporting requirements from internal marketing teams, data analysts, agency partners and other business stakeholders to deliver on new analytical and reporting needs. Translate needs into comprehensive business requirements and solutions that enhance marketing analytical capabilities and insights to drive business results.
Possess the knowledge to understand and identify the most critical 'business questions' that need to be answered by the media optimization and marketing teams to measure effectiveness and develop insights and actions to drive improved results.
Strong experience in translating reporting requirements into visualizations that efficiently answer defined business questions and drive aligned insights across agency, media optimization and brand teams
Develop business requirements that translate into visually intuitive and user-friendly dashboards and/or features that effectively communicate complex data and insights to marketing stakeholders.
Collaborate with technology partner teams through AGILE, to ensure timely progress, build, delivery, training and post-production success.
Lead product demo's, training and support to media optimization, agency and marketing end-users on how to effectively utilize analytical tools, dashboards and/or features.
Develop & build out organized repository of supporting documentation for business requirements, user-guides, FAQs and glossaries for internal + end-user business consumption.
Support media optimization team in delivery of monthly reporting insights to inform media campaign enhancements to drive higher digital ROIs for the business
Reference: 201742091
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