Intro:

At Cortland, you map the story of your success. We don’t adhere to the status quo, we love outside industry perspective, and we thrive on exploring possibilities and reimagining solutions. As an innovative leader in multifamily, our high performance continues to drive exponential growth – and we invite you to join us on our journey towards real estate excellence. With tools and guidance to sharpen your skills, you can forge your own career path, love what you do, and let it show.

Job Overview:

As the Social Media and Online Reputation Manager, you will develop and execute strategies across multiple digital platforms to elevate Cortland’s brand awareness, reputation, and engagement. Managing a small team, you’ll oversee social media content and reputation management for Cortland’s communities, ensuring a unified, creative, and consistent brand presence.

Roles You Will Play:

 In partnership with Cortland’s marketing agencies and internal stakeholders, develop and execute a social media strategy for Cortland’s corporate accounts on platforms such as LinkedIn, Instagram, and TikTok to enhance brand awareness and reputation and to drive engagement among prospective residents and associates as well as the real estate investment and industry communities.

Create and curate compelling content, including images, videos, and graphics, tailored to each social media platform at both the corporate level and individual community level. Manage social media editorial calendars and work with social media ambassadors at each community to ensure content is engaging and aligns with the company’s brand voice and values.

Maintain and build upon Cortland’s #1 ranking in online reputation among property managers. Partner with community operations teams to implement approaches to encourage satisfied residents to leave positive reviews. Track and analyze reviews and social media mentions to monitor brand sentiment across the Cortland portfolio and identify emerging issues or trends. Manage the relationship with key online review sites such as Google, Yelp, Facebook, (url removed), etc.)

Develop and implement standards for responding to positive and negative resident reviews and feedback across review sites and social media. Coordinate with community operations teams to respond using timely, thoughtful messaging. Partner closely with senior management (e.g., Communications, Marketing, Legal) to address any negative incidents or publicity that could impact the company’s reputation.

Ensure online content and information for each community such as name, address, operating hours, description, etc. is accurate across all search engine and mapping sites (e.g., Google, Bing, Google Maps, Apple Maps, Google My Business, etc.)

Monitor and analyze social media engagement metrics and online reputation performance across all communities. Provide regular reporting, actionable insights and recommendations for improving a community’s social media and online presence.

Stay up-to-date with industry trends, social media and online reputation best practices, and emerging technologies. Conduct competitive analysis to identify opportunities for improvement and differentiation.

Work closely with the marketing, communications, and operations teams to align social media and reputation management efforts with broader marketing, brand awareness, and company objectives. Provide ongoing training and coaching of community operations teams for managing social media posts and online reviews and responses.

Building Blocks of Success:

5+ years' experience in brand management or digital marketing with an understanding of social media and reputation management, preferably with a firm that manages multiple operational locations.

Bachelor’s degree in Marketing, Communications, Public Relations or a related field is preferred.

Excellent communication skills, both written and verbal, with the ability to engage diverse audiences.

In-depth knowledge of social media platforms and online reputation tools, metrics, and best practices.

Creative expertise in developing compelling content that resonates with target audiences and supports brand objectives.

Exceptional organizational and multitasking skills with keen attention to detail.

Ability to analyze data and translate findings into actionable strategies, insights, and recommendations. Familiarity with SEO (Search Engine Optimization) management and trends a plus.

Experience with graphic design and video editing software (e.g., Adobe Creative Suite) is a plus.

Outro:

At Cortland, we create, reimagine, and manage apartment communities for residents nationwide. Headquartered in Atlanta, GA, we have communities and regional offices all over the country, as well as overseas. From product design and procurement to general contracting and property management, we do it all – to make sure our communities are the perfect setting for living life to its fullest. 

Our success is fueled by our belief in a better life – where hospitality is always a given, each detail is worth a second thought, and every open door is a new opportunity to go beyond expectations. We come to work every day to create possibilities for people – possibilities that translate into superior living spaces and experiences designed to inspire our residents, associates, and investors to live a better life focused on what matters most to them.

Cortland is an equal opportunity employer, and we’re proud to support and celebrate diversity in the workplace. We are committed to equal consideration for all qualified applicants regardless of race, color, religion, gender, sexual orientation, gender identity or expression, national origin, age, disability, protected veteran status, genetic information, or any other characteristic protected by applicable law. If you have a disability and need an accommodation or assistance with the application process and/or using our website, please email  or call (phone number removed).

Cortland is a drug-free workplace.

Cortland participates in e-verify to verify the employment status of

all persons hired to work in the United States.