Associate Media Manager, Brand
Posted on Sep 15, 2024 by Post Consumer Brands
Lakeville, MN
Admin & Secretarial
Immediate Start
Annual Salary
Full-Time
Business Unit Overview:
Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget. The company’s portfolio includes beloved brands such as Honey Bunches of Oats®, PEBBLES®, Grape-Nuts® and Malt-O-Meal® cereal, and Peter Pan® peanut butter, as well as Rachael Ray® Nutrish®, Kibbles ‘n Bits® and 9Lives® dog and cat food. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all. For more information about our brands, visit (url removed) and follow us on LinkedIn for the latest news.
Brand:
Post Consumer Brands recently acquired several iconic pet food brands, venturing into a new market while remaining true to our purpose to provide delicious and accessible food that our consumers love. We’re always searching the center store for the next exciting product to add to our portfolio, and right now, we’re growing and need passionate, driven individuals with diverse perspectives to help us reach greater heights. That’s where you come in. Join a team where your voice is not only heard but valued. Make a real impact on brands enjoyed by millions of people and their pets.
Location Description:
Post Consumer Brands corporate headquarters in Lakeville, Minn. is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America.
Responsibilities:
Post Consumer Brands is seeking an Associate Media Manager to help build and execute data driven digital marketing programs across all media channels. Planning, measuring and optimizing media programs is a key part of this role. Proven ability to drive results. Being comfortable with data and ambiguity will be important as you are helping shape a new capability.
Responsibilities and Accountabilities
Media PlanningResponsible for management of day-to-day communication with external agency partners to support the launch of new media programs across brands
Support media campaign planning, activation, and optimization across all media tactics
Plan media budgets across a wide variety of media channels including national and retail TV, OLV, display, social media, promo, search and in-store
Lead media capabilities evaluations and provide recommendations for future spend
Media MeasurementOutline measurement goals for media spend across media partners
Translate data into actionable insights, identifying opportunities and risks
Assess media performance on key traditional and e-commerce metrics metrics (ROAS, iROAS, influenced sales) and communicate impact of programs by brand to the broader organization
Monitor daily pacing and performance across national and retail media partners, offering analysis and optimizations to brand media managers
Responsible for aggregating all partner level performance reports, communicating key themes and optimizations to cross-functional partners
Pull ad hoc reports for brand media managers to showcase media effectiveness
Creative StrategyCreative approach and execution for paid media across multiple media channels
Support creative process flow for national media: initial requests, feedback, internal & external reviews, deployment
Lead process for creative optimizations & testing strategies, including A/B testing
Strategic CollaborationWork with cross-functional teams including Brand, Sales, & MarComm
Combine brand insights with sales priorities & deploy into media investments
Partner closely with agency to define and deliver on campaign KPIs, closely monitoring programs
Educate partners on the changing landscape of digital & retail media
Working Location: Hybrid
This role is located at the Lakeville, MN Corporate office
Typical hybrid schedule includes 3 days in-office with remote flexibility up to 2 days a week. #LI-hybrid
Qualifications:
Education
BA required. Marketing, Communications, or Journalism preferred.
Experience
2-5 years marketing, media planning, and/or strategy experience
Digital experience on agency or client side required
Great attitude: realize that the energy and attitude they bring, impacts not only their performance but the performance of those around them
Transparency: are direct, factual, and straight-forward
Flexibility: ask questions for greater insight, and make recommendations relative to alternatives, options or other solutions
Critical thinker with strong, proven analytical skills
Detail oriented with excellent organizational skills
Experience in multiple digital media channels, search, programmatic and social experience preferred
The ability to successfully partner with multiple stakeholders and thrive in a fluid environment while managing multiple priorities
Excellent written, communication, and presentation skills
Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget. The company’s portfolio includes beloved brands such as Honey Bunches of Oats®, PEBBLES®, Grape-Nuts® and Malt-O-Meal® cereal, and Peter Pan® peanut butter, as well as Rachael Ray® Nutrish®, Kibbles ‘n Bits® and 9Lives® dog and cat food. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all. For more information about our brands, visit (url removed) and follow us on LinkedIn for the latest news.
Brand:
Post Consumer Brands recently acquired several iconic pet food brands, venturing into a new market while remaining true to our purpose to provide delicious and accessible food that our consumers love. We’re always searching the center store for the next exciting product to add to our portfolio, and right now, we’re growing and need passionate, driven individuals with diverse perspectives to help us reach greater heights. That’s where you come in. Join a team where your voice is not only heard but valued. Make a real impact on brands enjoyed by millions of people and their pets.
Location Description:
Post Consumer Brands corporate headquarters in Lakeville, Minn. is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America.
Responsibilities:
Post Consumer Brands is seeking an Associate Media Manager to help build and execute data driven digital marketing programs across all media channels. Planning, measuring and optimizing media programs is a key part of this role. Proven ability to drive results. Being comfortable with data and ambiguity will be important as you are helping shape a new capability.
Responsibilities and Accountabilities
Media PlanningResponsible for management of day-to-day communication with external agency partners to support the launch of new media programs across brands
Support media campaign planning, activation, and optimization across all media tactics
Plan media budgets across a wide variety of media channels including national and retail TV, OLV, display, social media, promo, search and in-store
Lead media capabilities evaluations and provide recommendations for future spend
Media MeasurementOutline measurement goals for media spend across media partners
Translate data into actionable insights, identifying opportunities and risks
Assess media performance on key traditional and e-commerce metrics metrics (ROAS, iROAS, influenced sales) and communicate impact of programs by brand to the broader organization
Monitor daily pacing and performance across national and retail media partners, offering analysis and optimizations to brand media managers
Responsible for aggregating all partner level performance reports, communicating key themes and optimizations to cross-functional partners
Pull ad hoc reports for brand media managers to showcase media effectiveness
Creative StrategyCreative approach and execution for paid media across multiple media channels
Support creative process flow for national media: initial requests, feedback, internal & external reviews, deployment
Lead process for creative optimizations & testing strategies, including A/B testing
Strategic CollaborationWork with cross-functional teams including Brand, Sales, & MarComm
Combine brand insights with sales priorities & deploy into media investments
Partner closely with agency to define and deliver on campaign KPIs, closely monitoring programs
Educate partners on the changing landscape of digital & retail media
Working Location: Hybrid
This role is located at the Lakeville, MN Corporate office
Typical hybrid schedule includes 3 days in-office with remote flexibility up to 2 days a week. #LI-hybrid
Qualifications:
Education
BA required. Marketing, Communications, or Journalism preferred.
Experience
2-5 years marketing, media planning, and/or strategy experience
Digital experience on agency or client side required
Great attitude: realize that the energy and attitude they bring, impacts not only their performance but the performance of those around them
Transparency: are direct, factual, and straight-forward
Flexibility: ask questions for greater insight, and make recommendations relative to alternatives, options or other solutions
Critical thinker with strong, proven analytical skills
Detail oriented with excellent organizational skills
Experience in multiple digital media channels, search, programmatic and social experience preferred
The ability to successfully partner with multiple stakeholders and thrive in a fluid environment while managing multiple priorities
Excellent written, communication, and presentation skills
Reference: 200012013
https://jobs.careeraddict.com/post/95301488
Associate Media Manager, Brand
Posted on Sep 15, 2024 by Post Consumer Brands
Lakeville, MN
Admin & Secretarial
Immediate Start
Annual Salary
Full-Time
Business Unit Overview:
Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget. The company’s portfolio includes beloved brands such as Honey Bunches of Oats®, PEBBLES®, Grape-Nuts® and Malt-O-Meal® cereal, and Peter Pan® peanut butter, as well as Rachael Ray® Nutrish®, Kibbles ‘n Bits® and 9Lives® dog and cat food. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all. For more information about our brands, visit (url removed) and follow us on LinkedIn for the latest news.
Brand:
Post Consumer Brands recently acquired several iconic pet food brands, venturing into a new market while remaining true to our purpose to provide delicious and accessible food that our consumers love. We’re always searching the center store for the next exciting product to add to our portfolio, and right now, we’re growing and need passionate, driven individuals with diverse perspectives to help us reach greater heights. That’s where you come in. Join a team where your voice is not only heard but valued. Make a real impact on brands enjoyed by millions of people and their pets.
Location Description:
Post Consumer Brands corporate headquarters in Lakeville, Minn. is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America.
Responsibilities:
Post Consumer Brands is seeking an Associate Media Manager to help build and execute data driven digital marketing programs across all media channels. Planning, measuring and optimizing media programs is a key part of this role. Proven ability to drive results. Being comfortable with data and ambiguity will be important as you are helping shape a new capability.
Responsibilities and Accountabilities
Media PlanningResponsible for management of day-to-day communication with external agency partners to support the launch of new media programs across brands
Support media campaign planning, activation, and optimization across all media tactics
Plan media budgets across a wide variety of media channels including national and retail TV, OLV, display, social media, promo, search and in-store
Lead media capabilities evaluations and provide recommendations for future spend
Media MeasurementOutline measurement goals for media spend across media partners
Translate data into actionable insights, identifying opportunities and risks
Assess media performance on key traditional and e-commerce metrics metrics (ROAS, iROAS, influenced sales) and communicate impact of programs by brand to the broader organization
Monitor daily pacing and performance across national and retail media partners, offering analysis and optimizations to brand media managers
Responsible for aggregating all partner level performance reports, communicating key themes and optimizations to cross-functional partners
Pull ad hoc reports for brand media managers to showcase media effectiveness
Creative StrategyCreative approach and execution for paid media across multiple media channels
Support creative process flow for national media: initial requests, feedback, internal & external reviews, deployment
Lead process for creative optimizations & testing strategies, including A/B testing
Strategic CollaborationWork with cross-functional teams including Brand, Sales, & MarComm
Combine brand insights with sales priorities & deploy into media investments
Partner closely with agency to define and deliver on campaign KPIs, closely monitoring programs
Educate partners on the changing landscape of digital & retail media
Working Location: Hybrid
This role is located at the Lakeville, MN Corporate office
Typical hybrid schedule includes 3 days in-office with remote flexibility up to 2 days a week. #LI-hybrid
Qualifications:
Education
BA required. Marketing, Communications, or Journalism preferred.
Experience
2-5 years marketing, media planning, and/or strategy experience
Digital experience on agency or client side required
Great attitude: realize that the energy and attitude they bring, impacts not only their performance but the performance of those around them
Transparency: are direct, factual, and straight-forward
Flexibility: ask questions for greater insight, and make recommendations relative to alternatives, options or other solutions
Critical thinker with strong, proven analytical skills
Detail oriented with excellent organizational skills
Experience in multiple digital media channels, search, programmatic and social experience preferred
The ability to successfully partner with multiple stakeholders and thrive in a fluid environment while managing multiple priorities
Excellent written, communication, and presentation skills
Headquartered in Lakeville, Minn., Post Consumer Brands, a business unit of Post Holdings, Inc., is dedicated to providing people and their pets with delicious food choices for every taste and budget. The company’s portfolio includes beloved brands such as Honey Bunches of Oats®, PEBBLES®, Grape-Nuts® and Malt-O-Meal® cereal, and Peter Pan® peanut butter, as well as Rachael Ray® Nutrish®, Kibbles ‘n Bits® and 9Lives® dog and cat food. As a company committed to high standards of quality and to our values, we are driven by one idea: To make lives better by making delicious food accessible for all. For more information about our brands, visit (url removed) and follow us on LinkedIn for the latest news.
Brand:
Post Consumer Brands recently acquired several iconic pet food brands, venturing into a new market while remaining true to our purpose to provide delicious and accessible food that our consumers love. We’re always searching the center store for the next exciting product to add to our portfolio, and right now, we’re growing and need passionate, driven individuals with diverse perspectives to help us reach greater heights. That’s where you come in. Join a team where your voice is not only heard but valued. Make a real impact on brands enjoyed by millions of people and their pets.
Location Description:
Post Consumer Brands corporate headquarters in Lakeville, Minn. is about 20 miles south of Minneapolis and St. Paul, Lakeville has all the benefits of smaller town living with access to everything a large metropolitan area has to offer. Join more than 400 team members collaborating on the two-building campus to help put breakfast on the tables of millions of consumers in North America.
Responsibilities:
Post Consumer Brands is seeking an Associate Media Manager to help build and execute data driven digital marketing programs across all media channels. Planning, measuring and optimizing media programs is a key part of this role. Proven ability to drive results. Being comfortable with data and ambiguity will be important as you are helping shape a new capability.
Responsibilities and Accountabilities
Media PlanningResponsible for management of day-to-day communication with external agency partners to support the launch of new media programs across brands
Support media campaign planning, activation, and optimization across all media tactics
Plan media budgets across a wide variety of media channels including national and retail TV, OLV, display, social media, promo, search and in-store
Lead media capabilities evaluations and provide recommendations for future spend
Media MeasurementOutline measurement goals for media spend across media partners
Translate data into actionable insights, identifying opportunities and risks
Assess media performance on key traditional and e-commerce metrics metrics (ROAS, iROAS, influenced sales) and communicate impact of programs by brand to the broader organization
Monitor daily pacing and performance across national and retail media partners, offering analysis and optimizations to brand media managers
Responsible for aggregating all partner level performance reports, communicating key themes and optimizations to cross-functional partners
Pull ad hoc reports for brand media managers to showcase media effectiveness
Creative StrategyCreative approach and execution for paid media across multiple media channels
Support creative process flow for national media: initial requests, feedback, internal & external reviews, deployment
Lead process for creative optimizations & testing strategies, including A/B testing
Strategic CollaborationWork with cross-functional teams including Brand, Sales, & MarComm
Combine brand insights with sales priorities & deploy into media investments
Partner closely with agency to define and deliver on campaign KPIs, closely monitoring programs
Educate partners on the changing landscape of digital & retail media
Working Location: Hybrid
This role is located at the Lakeville, MN Corporate office
Typical hybrid schedule includes 3 days in-office with remote flexibility up to 2 days a week. #LI-hybrid
Qualifications:
Education
BA required. Marketing, Communications, or Journalism preferred.
Experience
2-5 years marketing, media planning, and/or strategy experience
Digital experience on agency or client side required
Great attitude: realize that the energy and attitude they bring, impacts not only their performance but the performance of those around them
Transparency: are direct, factual, and straight-forward
Flexibility: ask questions for greater insight, and make recommendations relative to alternatives, options or other solutions
Critical thinker with strong, proven analytical skills
Detail oriented with excellent organizational skills
Experience in multiple digital media channels, search, programmatic and social experience preferred
The ability to successfully partner with multiple stakeholders and thrive in a fluid environment while managing multiple priorities
Excellent written, communication, and presentation skills
Reference: 200012013
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