Sr Manager, Digital-Insights & Analytics
Posted on Sep 14, 2024 by Biogen
Cambridge, MA
Admin & Secretarial
Immediate Start
Annual Salary
Full-Time
Job Description
About This Role
The Senior Manager, Digital Insights & Analytics is responsible for driving US business performance via digital marketing insights & analytics. The role will measure and analyze digital data (e.g. CRM streams, paid media, and website data) to assess promotional effectiveness, support optimization efforts, and make data-driven recommendations. The individual will partner closely with US Marketing, US AA&O, and creative agencies to develop data-driven insights and analysis. The scope of this role is patient and healthcare professional digital insights, across all Biogen brands in the US.
What You’ll Do
Deliver data-driven insights to proactively inform strategic and tactical decision making across all channels within Biogen’s digital ecosystem
Efficient analytical problem-solving skills with the ability to quickly scope and deliver on an analytical ask and to work iteratively to refine a solution as needed
Collaborates with marketing product managers, AA&O team members, various other BIIB teams, and agency partners to understand key business questions and marketing objectives
Manages digital analytics, insight generation, and media strategy across all digital channels
Supports the definition and reporting against KPIs for marketing campaigns.
Provide recommendations to US brand managers on paid media identifying channel and creative optimization
Demonstrated strategic thinker that brings thought leadership and guidance toward developing digital campaigns that support the customer lifecycle
This work involves personally initiating and conducting analyses, collaborating with the internal AA&O team to conduct analyses, and agency partners in performing analyses to support monthly, quarterly, and ad-hoc deliverables.
Partner with AA&O Operations and third-party vendors/agencies to define digital measurement strategy. Ensure the necessary data will be available at the right level to enable evaluation and optimization of marketing programs
Who You Are
You are enthusiastic about analytics, relishing the challenge of evaluating the efficiency of marketing promotions. Your excellent presentation skills are matched by your enjoyment of dialogues with marketing partners.
About This Role
The Senior Manager, Digital Insights & Analytics is responsible for driving US business performance via digital marketing insights & analytics. The role will measure and analyze digital data (e.g. CRM streams, paid media, and website data) to assess promotional effectiveness, support optimization efforts, and make data-driven recommendations. The individual will partner closely with US Marketing, US AA&O, and creative agencies to develop data-driven insights and analysis. The scope of this role is patient and healthcare professional digital insights, across all Biogen brands in the US.
What You’ll Do
Deliver data-driven insights to proactively inform strategic and tactical decision making across all channels within Biogen’s digital ecosystem
Efficient analytical problem-solving skills with the ability to quickly scope and deliver on an analytical ask and to work iteratively to refine a solution as needed
Collaborates with marketing product managers, AA&O team members, various other BIIB teams, and agency partners to understand key business questions and marketing objectives
Manages digital analytics, insight generation, and media strategy across all digital channels
Supports the definition and reporting against KPIs for marketing campaigns.
Provide recommendations to US brand managers on paid media identifying channel and creative optimization
Demonstrated strategic thinker that brings thought leadership and guidance toward developing digital campaigns that support the customer lifecycle
This work involves personally initiating and conducting analyses, collaborating with the internal AA&O team to conduct analyses, and agency partners in performing analyses to support monthly, quarterly, and ad-hoc deliverables.
Partner with AA&O Operations and third-party vendors/agencies to define digital measurement strategy. Ensure the necessary data will be available at the right level to enable evaluation and optimization of marketing programs
Who You Are
You are enthusiastic about analytics, relishing the challenge of evaluating the efficiency of marketing promotions. Your excellent presentation skills are matched by your enjoyment of dialogues with marketing partners.
Reference: 199169498
https://jobs.careeraddict.com/post/95159521
Sr Manager, Digital-Insights & Analytics
Posted on Sep 14, 2024 by Biogen
Cambridge, MA
Admin & Secretarial
Immediate Start
Annual Salary
Full-Time
Job Description
About This Role
The Senior Manager, Digital Insights & Analytics is responsible for driving US business performance via digital marketing insights & analytics. The role will measure and analyze digital data (e.g. CRM streams, paid media, and website data) to assess promotional effectiveness, support optimization efforts, and make data-driven recommendations. The individual will partner closely with US Marketing, US AA&O, and creative agencies to develop data-driven insights and analysis. The scope of this role is patient and healthcare professional digital insights, across all Biogen brands in the US.
What You’ll Do
Deliver data-driven insights to proactively inform strategic and tactical decision making across all channels within Biogen’s digital ecosystem
Efficient analytical problem-solving skills with the ability to quickly scope and deliver on an analytical ask and to work iteratively to refine a solution as needed
Collaborates with marketing product managers, AA&O team members, various other BIIB teams, and agency partners to understand key business questions and marketing objectives
Manages digital analytics, insight generation, and media strategy across all digital channels
Supports the definition and reporting against KPIs for marketing campaigns.
Provide recommendations to US brand managers on paid media identifying channel and creative optimization
Demonstrated strategic thinker that brings thought leadership and guidance toward developing digital campaigns that support the customer lifecycle
This work involves personally initiating and conducting analyses, collaborating with the internal AA&O team to conduct analyses, and agency partners in performing analyses to support monthly, quarterly, and ad-hoc deliverables.
Partner with AA&O Operations and third-party vendors/agencies to define digital measurement strategy. Ensure the necessary data will be available at the right level to enable evaluation and optimization of marketing programs
Who You Are
You are enthusiastic about analytics, relishing the challenge of evaluating the efficiency of marketing promotions. Your excellent presentation skills are matched by your enjoyment of dialogues with marketing partners.
About This Role
The Senior Manager, Digital Insights & Analytics is responsible for driving US business performance via digital marketing insights & analytics. The role will measure and analyze digital data (e.g. CRM streams, paid media, and website data) to assess promotional effectiveness, support optimization efforts, and make data-driven recommendations. The individual will partner closely with US Marketing, US AA&O, and creative agencies to develop data-driven insights and analysis. The scope of this role is patient and healthcare professional digital insights, across all Biogen brands in the US.
What You’ll Do
Deliver data-driven insights to proactively inform strategic and tactical decision making across all channels within Biogen’s digital ecosystem
Efficient analytical problem-solving skills with the ability to quickly scope and deliver on an analytical ask and to work iteratively to refine a solution as needed
Collaborates with marketing product managers, AA&O team members, various other BIIB teams, and agency partners to understand key business questions and marketing objectives
Manages digital analytics, insight generation, and media strategy across all digital channels
Supports the definition and reporting against KPIs for marketing campaigns.
Provide recommendations to US brand managers on paid media identifying channel and creative optimization
Demonstrated strategic thinker that brings thought leadership and guidance toward developing digital campaigns that support the customer lifecycle
This work involves personally initiating and conducting analyses, collaborating with the internal AA&O team to conduct analyses, and agency partners in performing analyses to support monthly, quarterly, and ad-hoc deliverables.
Partner with AA&O Operations and third-party vendors/agencies to define digital measurement strategy. Ensure the necessary data will be available at the right level to enable evaluation and optimization of marketing programs
Who You Are
You are enthusiastic about analytics, relishing the challenge of evaluating the efficiency of marketing promotions. Your excellent presentation skills are matched by your enjoyment of dialogues with marketing partners.
Reference: 199169498
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