Job Description

As a Social Strategist with a passion for social media (platforms, trends, etc) and as it relates to the overall communications plan, you will be responsible for developing core insights that lead to compelling social strategies, writing the strategic briefs and driving the research and analytics needed to help inform these briefs. You will work with clients, account, creative, analytics and other teams to ensure that goals, business objectives, target audience and performance objectives are set and that the correct steps are taken.

You will not only have deep knowledge of social media (paid, owned, and earned) but also competencies of integrated marketing strategy for omnichannel campaigns. You will work on developing Communications Plans, Channel Strategies, and emerging media approaches for large integrated campaigns based on new or existing Customer Journeys.

You will also work closely with members of the team to refine analysis and findings into strategic insights. As a social strategist, you will be responsible for distilling insights, developing strategies, writing briefs, and storytelling. You will have a point of view (POV) to provide thought leadership on how to effectively use social media to achieve client goals. You will help answer client's questions like, "How do we get from here to there?" and motivate great work by developing inspirational strategies. As the ideal candidate, you will be passionate about the social space, have an innate curiosity about consumer behavior, and be a strong storyteller and presenter – selling through strategies to both agency and client teams.

Day to Day:

Strategic analyses and developmentCompile/conduct research and leverage analytics findings to develop consumer, user and behavioral insights

Develop social media strategies driven by consumer, user and platform insights

Develop targeting and segmentation strategies for social channels

Help clients respond to changes in the competitive landscape or industry trends

Analyze results from research, analytics and current programs to ensure insights are integrated back into programs (quarterly & campaign results)

Brief writing and storytellingCraft insights and learnings into actionable briefs and strategies

Translate brand and product strategy briefs into social media briefs

Create clear, compelling content for client presentations, POVs, and other deliverables

Produce documents, briefs, decks, and proposals to communicate strategy and insights

Consistently strive to make creative work better

Staying on top of developmentsStay on top of market and competitor trends for social media and how those trends could apply to our current and prospective clients

Understand the key trends that drive consumer behavior and affect the way that brands communicate – always living at the intersection of brands, culture and creativity

Keep up with social trends, new platform features/updates and share out with team and clients

Evaluate new technologies, emerging trends or market opportunities  

Goal setting and performance/ROI analysisDefine project goals, targets and KPIs and follow measurement on projects

Develop insight-driven social strategy playbook, in partnership with social account team

Work with clients to define business/brand goals and develop social strategies based on consumer insights, trend analysis and business objectives

Collaboration and mentorshipMentor junior team members in distilling insights, developing strategies, writing briefs and storytelling

Collaborate effectively with colleagues from a range of disciplines including Strategy, Creative, Analytics, Account Management

Integrated marketing strategiesDevelop and guide integrated Communication Plans and Channel Strategies that are customer-first approaches

Contribute to creative briefing materials, define key channel roles, objectives and KPIs collaborating with planning and media team members