Sr Manager, Business Insights & Analytics
Posted on Sep 14, 2024 by Biogen
Cambridge, MA
Admin & Secretarial
Immediate Start
Annual Salary
Full-Time
Job Description
About This Role
The Senior Manager, Customer and Data Insights (Multiple Sclerosis) will play a critical role within the US Multiple Sclerosis Team. You will be a proactive thought partner for the Brand team, responsible for driving actionable insights & deep understanding of the customer & overall market.
Specifically, this role will be responsible for the strategic thought partnership and the development and execution of insights plans, including primary market research, secondary analytics, and field insights. You will work with the Brand team to scope and prioritize areas of market research and analytical approaches to support growth opportunities for the MS therapeutic area. Additionally, you will also be responsible for developing holistic and integrated analytical plans to support the performance and proactively identify opportunities for the MS franchise.
What You’ll Do
• Serve as a key strategic thought partner for the HCP and Consumer marketing teams and go-to team member for insights
• Develop and deploy innovative market research techniques that reflect best practices, to develop key strategic customer insights and drive superior decision-making
• Bring “voice of the customer” in focus through innovative approaches to understand patients, HCPs, their experience, treatment preference, and treatment needs
• Analyze and synthesize market data (i.e., market research, specialty pharmacy, claims, etc.) to bring added value to research studies, and communicate customer insights in a business-oriented, concise and meaningful manner
• Direct strategic analysis & recommendations for the development and maintenance of key user interfaces and dashboards used for providing strategic insight to senior leadership
• Lead Integrated Customer Planning (ICP) and strategic budget planning process for MS CD&I, and provide commercial team with comprehensive performance, customer, and market insights to support strategy & resource investment
Who You Are
You are passionate about market research and customer insights. You enjoy finding the story the data is telling and translating it into digestible insights to drive key decisions. You thrive working cross-functionally across the organization with stakeholders of all levels (including leadership). You demonstrate confidence when facing ambiguity and prioritize decisions that are best for the customer and the team.
About This Role
The Senior Manager, Customer and Data Insights (Multiple Sclerosis) will play a critical role within the US Multiple Sclerosis Team. You will be a proactive thought partner for the Brand team, responsible for driving actionable insights & deep understanding of the customer & overall market.
Specifically, this role will be responsible for the strategic thought partnership and the development and execution of insights plans, including primary market research, secondary analytics, and field insights. You will work with the Brand team to scope and prioritize areas of market research and analytical approaches to support growth opportunities for the MS therapeutic area. Additionally, you will also be responsible for developing holistic and integrated analytical plans to support the performance and proactively identify opportunities for the MS franchise.
What You’ll Do
• Serve as a key strategic thought partner for the HCP and Consumer marketing teams and go-to team member for insights
• Develop and deploy innovative market research techniques that reflect best practices, to develop key strategic customer insights and drive superior decision-making
• Bring “voice of the customer” in focus through innovative approaches to understand patients, HCPs, their experience, treatment preference, and treatment needs
• Analyze and synthesize market data (i.e., market research, specialty pharmacy, claims, etc.) to bring added value to research studies, and communicate customer insights in a business-oriented, concise and meaningful manner
• Direct strategic analysis & recommendations for the development and maintenance of key user interfaces and dashboards used for providing strategic insight to senior leadership
• Lead Integrated Customer Planning (ICP) and strategic budget planning process for MS CD&I, and provide commercial team with comprehensive performance, customer, and market insights to support strategy & resource investment
Who You Are
You are passionate about market research and customer insights. You enjoy finding the story the data is telling and translating it into digestible insights to drive key decisions. You thrive working cross-functionally across the organization with stakeholders of all levels (including leadership). You demonstrate confidence when facing ambiguity and prioritize decisions that are best for the customer and the team.
Reference: 199172745
https://jobs.careeraddict.com/post/95156272
Sr Manager, Business Insights & Analytics
Posted on Sep 14, 2024 by Biogen
Cambridge, MA
Admin & Secretarial
Immediate Start
Annual Salary
Full-Time
Job Description
About This Role
The Senior Manager, Customer and Data Insights (Multiple Sclerosis) will play a critical role within the US Multiple Sclerosis Team. You will be a proactive thought partner for the Brand team, responsible for driving actionable insights & deep understanding of the customer & overall market.
Specifically, this role will be responsible for the strategic thought partnership and the development and execution of insights plans, including primary market research, secondary analytics, and field insights. You will work with the Brand team to scope and prioritize areas of market research and analytical approaches to support growth opportunities for the MS therapeutic area. Additionally, you will also be responsible for developing holistic and integrated analytical plans to support the performance and proactively identify opportunities for the MS franchise.
What You’ll Do
• Serve as a key strategic thought partner for the HCP and Consumer marketing teams and go-to team member for insights
• Develop and deploy innovative market research techniques that reflect best practices, to develop key strategic customer insights and drive superior decision-making
• Bring “voice of the customer” in focus through innovative approaches to understand patients, HCPs, their experience, treatment preference, and treatment needs
• Analyze and synthesize market data (i.e., market research, specialty pharmacy, claims, etc.) to bring added value to research studies, and communicate customer insights in a business-oriented, concise and meaningful manner
• Direct strategic analysis & recommendations for the development and maintenance of key user interfaces and dashboards used for providing strategic insight to senior leadership
• Lead Integrated Customer Planning (ICP) and strategic budget planning process for MS CD&I, and provide commercial team with comprehensive performance, customer, and market insights to support strategy & resource investment
Who You Are
You are passionate about market research and customer insights. You enjoy finding the story the data is telling and translating it into digestible insights to drive key decisions. You thrive working cross-functionally across the organization with stakeholders of all levels (including leadership). You demonstrate confidence when facing ambiguity and prioritize decisions that are best for the customer and the team.
About This Role
The Senior Manager, Customer and Data Insights (Multiple Sclerosis) will play a critical role within the US Multiple Sclerosis Team. You will be a proactive thought partner for the Brand team, responsible for driving actionable insights & deep understanding of the customer & overall market.
Specifically, this role will be responsible for the strategic thought partnership and the development and execution of insights plans, including primary market research, secondary analytics, and field insights. You will work with the Brand team to scope and prioritize areas of market research and analytical approaches to support growth opportunities for the MS therapeutic area. Additionally, you will also be responsible for developing holistic and integrated analytical plans to support the performance and proactively identify opportunities for the MS franchise.
What You’ll Do
• Serve as a key strategic thought partner for the HCP and Consumer marketing teams and go-to team member for insights
• Develop and deploy innovative market research techniques that reflect best practices, to develop key strategic customer insights and drive superior decision-making
• Bring “voice of the customer” in focus through innovative approaches to understand patients, HCPs, their experience, treatment preference, and treatment needs
• Analyze and synthesize market data (i.e., market research, specialty pharmacy, claims, etc.) to bring added value to research studies, and communicate customer insights in a business-oriented, concise and meaningful manner
• Direct strategic analysis & recommendations for the development and maintenance of key user interfaces and dashboards used for providing strategic insight to senior leadership
• Lead Integrated Customer Planning (ICP) and strategic budget planning process for MS CD&I, and provide commercial team with comprehensive performance, customer, and market insights to support strategy & resource investment
Who You Are
You are passionate about market research and customer insights. You enjoy finding the story the data is telling and translating it into digestible insights to drive key decisions. You thrive working cross-functionally across the organization with stakeholders of all levels (including leadership). You demonstrate confidence when facing ambiguity and prioritize decisions that are best for the customer and the team.
Reference: 199172745
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