Taylor Wimpey plc

Department Function The HO Sales & Marketing team provide support and best practice for the BU Sales and Marketing teams to help them to market and sell our homes and communities efficiently, effectively and consistently. They are responsible for coordinating sales training and putting together guidance documents covering the sales process. The team manage our website, which gets over 11 million visits per year, providing a daily support desk for website users. They also manage our social media channels alongside the Head Office Customer Service, IR Comms and HR teams. 

Job summary/Purpose You will have full responsibility for the Sales and Marketing function from land appraisal, marketing research, setting prices, bringing new sites to market and site launch as well as the management of all reservations through to customers moving into their new homes. Maximising selling prices and creating value is a key objective whilst maintaining the challenging sales rate you will set all of your team.

You will be the “keeper” of our brand and will ensure that the Sales and Marketing department operates in accordance within the Taylor Wimpey UK operating framework.

In conjunction with your fellow Board members you will help to determine and form a strategy for the future ongoing development of the business.

Primary Responsibilities Land Acquisition

Responsibility for all market research prior to land acquisition
Agree the right product and specification for the target locational market
Advice on the preferred mix of house types based on relevant market research within the geographical area
Provide the timely production of the relevant market and local competitor analysis for all land purchase exercises, including the market overview summary Marketing Plans

Develop and execute a successful site launch program opening new development outlets, on time and to budget
Oversee the preparation, approval and production of high quality marketing content and material
Manage and take responsibility for all business branding, advertising including updating the website within guidelines
Agree the target customer profile then brief the production of show home interior design, in conjunction with the Sales Managers, innovating where required to establish company best practice and benchmark guidelines
Deliver marketing strategy that delivers the required volume of high-quality enquiries that convert to sale efficiently
Maximisation of selling prices, revenue with minimised use of discount and incentives
Manage the blank canvas so our customers can maximise their selection of customer options Customer Service

Deliver outstanding Customer Service in a customer centric way throughout all sales functions
Review, discuss and take action to improve customer satisfaction at each stage of their journey
Review, with your team all data in monthly customer satisfaction surveys on a development by development and overall business unit basis and take action as appropriate
To create a Sales and Marketing department that has a positive customer centric culture, developing skills and attitude to deliver outstanding customer service to purchasers at each stage of their experience Experience, Qualifications, Technical Requirements
Managing and motivating teams of sales staff
Proven sales and marketing experience in the house building industry
Budgetary management
Planning and strategic management
Board level disciplined Director Inclusivity Statement As a proud Disability Confident Employer, Taylor Wimpey is committed to creating a diverse and inclusive workforce. We actively collaborate with individuals who have disabilities and long-term health conditions which have an effect on their ability to do normal daily activities, ensuring that barriers are eliminated when it comes to employment opportunities. In line with our commitment, we guarantee an interview to applicants who declare to us during the application process that they have a disability and meet the minimum requirements for the role. Join us in building a truly diverse and empowered team