Job Description

The Opportunity: 

The Associate Manager, Global Barbie Brand Marketing will be working on the Global Barbie Brand Team. They will assist with setting global brand strategies and managing product development for regional teams to execute in market. Working alongside the Manager and cross-functional teams, the Global Associate Marketing Manager will ensure that the brand has exceptional marketing support, creating unique and strategic products and programs within budgets that can be maximized across global retail and ecommerce.

Keys to success will be strong organizational skills with attention to detail, excellent communication skills (including written communication and oral presentations to small and large audiences), a can-do attitude, a passion for variety, and adaptive capacity. Strong interpersonal and relationship management skills is crucial for success in this role. This individual must be able to lead and motivate cross-functional teams and provide a compelling vision and strategy, be creative yet analytical/financially oriented, be resourceful in handling project roadblocks, and be a strong executer.

What Your Impact Will Be: 

Ensure all brand marketing projects are supported by business strategy, objectives and insights

Assist in gaining buy-in to global product strategies at all levels, as well as executional commitment from internal partners to activate across key markets and key lines of business

Work closely with the Product Design, Packaging and Development teams to bring innovative and compelling toys to market on time and on budget backed by Consumer Insights

Create unique retailer exclusive products and campaigns

Communicate regularly with regional teams and lines of business to ensure needs are being met

Prepare for and deliver presentations that convey a strategic message to large audiences

Present with confidence to drive brand strategy and products

Brief and develop marketing assets

Help develop global marketing campaigns for execution at a local level

Monitor key trends, brands and competitors’ performance in all markets

Lead global business reporting and analysis

Work with other Mattel Global Brand teams to continuously share plans and establish ‘best practices’ around the world

Act as point of contact for brand inquiries and dissemination of brand information and assets

Take initiative to clarify ever-changing business needs and challenges, and work appropriately with team and cross-functional partners to find solutions