Senior Digital Marketing Manager
Posted on Sep 7, 2024 by Guardant Health
Palo Alto, CA
Marketing
Immediate Start
Annual Salary
Full-Time
Job Description
About the Role:
Healthcare marketing has long been starved for an innovative approach to digital marketing that effectively engages healthcare professionals and patients. There is no such thing as a “growth hacker” in healthcare, but there should be, and we hope its you.
The Digital Marketing Manager/Sr.Mgr will be responsible for developing and executing new approaches to digital marketing in healthcare. You will have the opportunity to guide digital engagement, promotion & content strategy that supports the development and commercialization of the early cancer detection SHIELD portfolio. You will work in an exciting, highly dynamic and fast paced growing organization, with an opportunity to learn and grow. The Shield team’s singular focus on bringing our early cancer screening products to market allows us to act with the speed and urgency needed to achieve our ambitious goals and serve the millions of individuals who can benefit from early cancer detection.
This role is a unique opportunity to use an experimental mindset coupled with your digital toolkit to drive the growth of a technology that is poised to change the lives of patients.
Responsibilities:
Assist in shaping the digital strategy and take charge of day-to-day implementation of digital initiatives to enhance awareness, leads, and volume goals
Develop CRM and marketing automation strategy, including customer segmentation, to drive higher conversion for prospective customers and engagement among existing customers.
Build and optimize digital marketing analytics dashboards supporting tracking and optimization of SEM/SEO, customer conversion, website engagement, social engagement, and leads conversion.
Regularly analyze marketing campaign performance, utilizing key metrics to measure success and identify areas for improvement.
Manage SEO best practices to enhance website visibility and organic search rankings, ensuring the integration of keyword strategies, on-page and off-page optimization, and continuous monitoring.
Provide actionable insights and recommendations to leadership based on data-driven analysis.
Responsible for website optimization, user experience, and web performance metrics, leveraging Google Tag Manager (GTM) for efficient tracking and analytics implementation.
Collaborate with cross-functional teams, such as sales, customer experience, operations, and commercial analytics, to create targeted and personalized digital campaigns.
Develop and manage customer engagement programs that facilitate routine ordering, and referrals.
Conduct regular A/B tests and improve campaign performance through data-supported insights
Develop and implement innovative content strategies that explore creative avenues such as interactive infographics, immersive podcasts, and user-generated content campaigns
Support content creation to demand generation and customer utilization efforts.
About the Role:
Healthcare marketing has long been starved for an innovative approach to digital marketing that effectively engages healthcare professionals and patients. There is no such thing as a “growth hacker” in healthcare, but there should be, and we hope its you.
The Digital Marketing Manager/Sr.Mgr will be responsible for developing and executing new approaches to digital marketing in healthcare. You will have the opportunity to guide digital engagement, promotion & content strategy that supports the development and commercialization of the early cancer detection SHIELD portfolio. You will work in an exciting, highly dynamic and fast paced growing organization, with an opportunity to learn and grow. The Shield team’s singular focus on bringing our early cancer screening products to market allows us to act with the speed and urgency needed to achieve our ambitious goals and serve the millions of individuals who can benefit from early cancer detection.
This role is a unique opportunity to use an experimental mindset coupled with your digital toolkit to drive the growth of a technology that is poised to change the lives of patients.
Responsibilities:
Assist in shaping the digital strategy and take charge of day-to-day implementation of digital initiatives to enhance awareness, leads, and volume goals
Develop CRM and marketing automation strategy, including customer segmentation, to drive higher conversion for prospective customers and engagement among existing customers.
Build and optimize digital marketing analytics dashboards supporting tracking and optimization of SEM/SEO, customer conversion, website engagement, social engagement, and leads conversion.
Regularly analyze marketing campaign performance, utilizing key metrics to measure success and identify areas for improvement.
Manage SEO best practices to enhance website visibility and organic search rankings, ensuring the integration of keyword strategies, on-page and off-page optimization, and continuous monitoring.
Provide actionable insights and recommendations to leadership based on data-driven analysis.
Responsible for website optimization, user experience, and web performance metrics, leveraging Google Tag Manager (GTM) for efficient tracking and analytics implementation.
Collaborate with cross-functional teams, such as sales, customer experience, operations, and commercial analytics, to create targeted and personalized digital campaigns.
Develop and manage customer engagement programs that facilitate routine ordering, and referrals.
Conduct regular A/B tests and improve campaign performance through data-supported insights
Develop and implement innovative content strategies that explore creative avenues such as interactive infographics, immersive podcasts, and user-generated content campaigns
Support content creation to demand generation and customer utilization efforts.
Reference: 196678834
https://jobs.careeraddict.com/post/94964262
Senior Digital Marketing Manager
Posted on Sep 7, 2024 by Guardant Health
Palo Alto, CA
Marketing
Immediate Start
Annual Salary
Full-Time
Job Description
About the Role:
Healthcare marketing has long been starved for an innovative approach to digital marketing that effectively engages healthcare professionals and patients. There is no such thing as a “growth hacker” in healthcare, but there should be, and we hope its you.
The Digital Marketing Manager/Sr.Mgr will be responsible for developing and executing new approaches to digital marketing in healthcare. You will have the opportunity to guide digital engagement, promotion & content strategy that supports the development and commercialization of the early cancer detection SHIELD portfolio. You will work in an exciting, highly dynamic and fast paced growing organization, with an opportunity to learn and grow. The Shield team’s singular focus on bringing our early cancer screening products to market allows us to act with the speed and urgency needed to achieve our ambitious goals and serve the millions of individuals who can benefit from early cancer detection.
This role is a unique opportunity to use an experimental mindset coupled with your digital toolkit to drive the growth of a technology that is poised to change the lives of patients.
Responsibilities:
Assist in shaping the digital strategy and take charge of day-to-day implementation of digital initiatives to enhance awareness, leads, and volume goals
Develop CRM and marketing automation strategy, including customer segmentation, to drive higher conversion for prospective customers and engagement among existing customers.
Build and optimize digital marketing analytics dashboards supporting tracking and optimization of SEM/SEO, customer conversion, website engagement, social engagement, and leads conversion.
Regularly analyze marketing campaign performance, utilizing key metrics to measure success and identify areas for improvement.
Manage SEO best practices to enhance website visibility and organic search rankings, ensuring the integration of keyword strategies, on-page and off-page optimization, and continuous monitoring.
Provide actionable insights and recommendations to leadership based on data-driven analysis.
Responsible for website optimization, user experience, and web performance metrics, leveraging Google Tag Manager (GTM) for efficient tracking and analytics implementation.
Collaborate with cross-functional teams, such as sales, customer experience, operations, and commercial analytics, to create targeted and personalized digital campaigns.
Develop and manage customer engagement programs that facilitate routine ordering, and referrals.
Conduct regular A/B tests and improve campaign performance through data-supported insights
Develop and implement innovative content strategies that explore creative avenues such as interactive infographics, immersive podcasts, and user-generated content campaigns
Support content creation to demand generation and customer utilization efforts.
About the Role:
Healthcare marketing has long been starved for an innovative approach to digital marketing that effectively engages healthcare professionals and patients. There is no such thing as a “growth hacker” in healthcare, but there should be, and we hope its you.
The Digital Marketing Manager/Sr.Mgr will be responsible for developing and executing new approaches to digital marketing in healthcare. You will have the opportunity to guide digital engagement, promotion & content strategy that supports the development and commercialization of the early cancer detection SHIELD portfolio. You will work in an exciting, highly dynamic and fast paced growing organization, with an opportunity to learn and grow. The Shield team’s singular focus on bringing our early cancer screening products to market allows us to act with the speed and urgency needed to achieve our ambitious goals and serve the millions of individuals who can benefit from early cancer detection.
This role is a unique opportunity to use an experimental mindset coupled with your digital toolkit to drive the growth of a technology that is poised to change the lives of patients.
Responsibilities:
Assist in shaping the digital strategy and take charge of day-to-day implementation of digital initiatives to enhance awareness, leads, and volume goals
Develop CRM and marketing automation strategy, including customer segmentation, to drive higher conversion for prospective customers and engagement among existing customers.
Build and optimize digital marketing analytics dashboards supporting tracking and optimization of SEM/SEO, customer conversion, website engagement, social engagement, and leads conversion.
Regularly analyze marketing campaign performance, utilizing key metrics to measure success and identify areas for improvement.
Manage SEO best practices to enhance website visibility and organic search rankings, ensuring the integration of keyword strategies, on-page and off-page optimization, and continuous monitoring.
Provide actionable insights and recommendations to leadership based on data-driven analysis.
Responsible for website optimization, user experience, and web performance metrics, leveraging Google Tag Manager (GTM) for efficient tracking and analytics implementation.
Collaborate with cross-functional teams, such as sales, customer experience, operations, and commercial analytics, to create targeted and personalized digital campaigns.
Develop and manage customer engagement programs that facilitate routine ordering, and referrals.
Conduct regular A/B tests and improve campaign performance through data-supported insights
Develop and implement innovative content strategies that explore creative avenues such as interactive infographics, immersive podcasts, and user-generated content campaigns
Support content creation to demand generation and customer utilization efforts.
Reference: 196678834
Share this job:
Alert me to jobs like this:
Amplify your job search:
Expert career advice
Increase interview chances with our downloads and specialist services.
Visit Blog