GTM Implementation Specialist

Location: Remote (Occasional travel to offices in Hemel Hempstead)
Contract: Outside IR35
Day rate: Up to £500 per day
Duration: Initial 9 months
Start date: ASAP
Key skills: Google Tag Manager (ideally Amplitude), Analytics, E-commerce

Their client is going through a large digital transformation and require additional support with improving their customer experience.

The Analytics Implementation Specialist role supports their in-house Analytics Implementation Specialist in the delivery of digital data for use by their analysts as they create best-in-class insight across the Client's sites and apps.

Key technical skills/experience:

Create tracking/data layer specifications for their web and app engineers, working with them and performing QA once changes are built, with a particular focus on their Sales tribe.
Build analytics/marketing tagging in Google Tag Manager, and undertake thorough QA prior to deployment
Ensure full legal compliance using their Consent Management Platform.
Monitor data quality, investigating discrepancies and issues.
Work with data engineers to ensure digital data is fed into the wider ecosystem, including their Customer Data Platform and personalisation partner.
Extensive experience in the process flows associated with tracking design and build.
Extensive experience in Google Tag Manager and the configuration of one or more digital analytics tools across websites and apps (ideally Amplitude)
Extensive experience in the wider marketing stack (Google, Facebook, etc) and implementation of associated pixels.
Strong understanding of privacy requirements where they relate to digital data, with experience in using OneTrust or similar Consent Management Platform.
Ideally has knowledge of Front End coding languages (Javascript, HTML, CSS)
Strong stakeholder manager, able to prioritise and communicate accordingly in a fast-paced, product-led organisation.