Senior Data Analyst - SQL
Posted on Sep 3, 2024 by CV-Library
Victoria, Greater London, Greater London, United Kingdom
Marketing
Immediate Start
£75k - £80k Annual
Contract/Project
Our client a global FinTech company with UK headquarters in London is seeking a Senior Data Analyst for a 12 month contract based in central London. You will analyse current marketing campaigns & performance to maximise return on media & advertising spend for the business.
Responsibilities
* Deliver insight across the performance Marketing Team to highlight which levers to pull when optimising media spend in order to drive leads
* Measure ROI of online advertising campaigns and help understand the impact of "Above the line" media in driving leads to the Sales Team
* Report on marketing and Sales KPI’s, and help the Marketing Team understand performance by campaign and audience type
* Build dashboards to help the business understand cross-channel demand generation effectiveness
* Work with the Sales Operations team and global partners to streamline the lead pipeline and enable a robust lead scoring model
Experience
* Hands-on experience with in-depth marketing analysis, leadscoring, attribution modelling, advertising effectiveness to drive marketing performance
* Strong understanding of different marketing channels (SEM strategies, PPC , Digital Media campaigns and in-person events)
* Strong SQL skills and building and automating management level dashboards in Tableau / QlikSense preferred.
* Strong stakeholder management, partnership and in?uence
* Experience in experimentation and statistical analysis (A/B testing, Digital revenue attribution) would prove very useful.
Benefits
* Global organization and great support
* Long contract
* Casual dress
* Free breakfast
Responsibilities
* Deliver insight across the performance Marketing Team to highlight which levers to pull when optimising media spend in order to drive leads
* Measure ROI of online advertising campaigns and help understand the impact of "Above the line" media in driving leads to the Sales Team
* Report on marketing and Sales KPI’s, and help the Marketing Team understand performance by campaign and audience type
* Build dashboards to help the business understand cross-channel demand generation effectiveness
* Work with the Sales Operations team and global partners to streamline the lead pipeline and enable a robust lead scoring model
Experience
* Hands-on experience with in-depth marketing analysis, leadscoring, attribution modelling, advertising effectiveness to drive marketing performance
* Strong understanding of different marketing channels (SEM strategies, PPC , Digital Media campaigns and in-person events)
* Strong SQL skills and building and automating management level dashboards in Tableau / QlikSense preferred.
* Strong stakeholder management, partnership and in?uence
* Experience in experimentation and statistical analysis (A/B testing, Digital revenue attribution) would prove very useful.
Benefits
* Global organization and great support
* Long contract
* Casual dress
* Free breakfast
Reference: 222262463
https://jobs.careeraddict.com/post/94845518
Senior Data Analyst - SQL
Posted on Sep 3, 2024 by CV-Library
Victoria, Greater London, Greater London, United Kingdom
Marketing
Immediate Start
£75k - £80k Annual
Contract/Project
Our client a global FinTech company with UK headquarters in London is seeking a Senior Data Analyst for a 12 month contract based in central London. You will analyse current marketing campaigns & performance to maximise return on media & advertising spend for the business.
Responsibilities
* Deliver insight across the performance Marketing Team to highlight which levers to pull when optimising media spend in order to drive leads
* Measure ROI of online advertising campaigns and help understand the impact of "Above the line" media in driving leads to the Sales Team
* Report on marketing and Sales KPI’s, and help the Marketing Team understand performance by campaign and audience type
* Build dashboards to help the business understand cross-channel demand generation effectiveness
* Work with the Sales Operations team and global partners to streamline the lead pipeline and enable a robust lead scoring model
Experience
* Hands-on experience with in-depth marketing analysis, leadscoring, attribution modelling, advertising effectiveness to drive marketing performance
* Strong understanding of different marketing channels (SEM strategies, PPC , Digital Media campaigns and in-person events)
* Strong SQL skills and building and automating management level dashboards in Tableau / QlikSense preferred.
* Strong stakeholder management, partnership and in?uence
* Experience in experimentation and statistical analysis (A/B testing, Digital revenue attribution) would prove very useful.
Benefits
* Global organization and great support
* Long contract
* Casual dress
* Free breakfast
Responsibilities
* Deliver insight across the performance Marketing Team to highlight which levers to pull when optimising media spend in order to drive leads
* Measure ROI of online advertising campaigns and help understand the impact of "Above the line" media in driving leads to the Sales Team
* Report on marketing and Sales KPI’s, and help the Marketing Team understand performance by campaign and audience type
* Build dashboards to help the business understand cross-channel demand generation effectiveness
* Work with the Sales Operations team and global partners to streamline the lead pipeline and enable a robust lead scoring model
Experience
* Hands-on experience with in-depth marketing analysis, leadscoring, attribution modelling, advertising effectiveness to drive marketing performance
* Strong understanding of different marketing channels (SEM strategies, PPC , Digital Media campaigns and in-person events)
* Strong SQL skills and building and automating management level dashboards in Tableau / QlikSense preferred.
* Strong stakeholder management, partnership and in?uence
* Experience in experimentation and statistical analysis (A/B testing, Digital revenue attribution) would prove very useful.
Benefits
* Global organization and great support
* Long contract
* Casual dress
* Free breakfast
Reference: 222262463
Share this job:
Alert me to jobs like this:
Amplify your job search:
Expert career advice
Increase interview chances with our downloads and specialist services.
Visit Blog