Digital Content Strategist

Duration: 6 months

Location: West Midlands & remote (hybrid working, attendance at the client occasionally when required)

Rate: £500 per day (negotiable)

IR35 Status: Inside

Start: September 2024

Role Overview:

A Digital Content Strategist is required for our higher education client to assist the client through a critical period in their web transformation project.

You will also oversee three other digital content editors.

The Clients Web Transformation Programme is undertaking a series of projects to transform its key internal and external web presences.

They are mobilising a team of functional experts to deliver an end-to-end review of their web content, UX and design, content delivery platforms and governance models.

They plan to launch the first phase of their new external website in Q1-Q2 2025, using a new Digital Experience Platform (Optimizely), as new visual identity and a huge reduction in page numbers.

As the Digital Content Strategist you will lead the biggest and most complex element of the project; the rationalisation, restructure and migration/creation of many thousands of pages of effective and engaging digital content.

As the Digital Content Strategist you will not only define the structure of their new website, but also inherit processes and systems to manage a complex content migration plan, and ensure that the technical, financial and organisational risks involved are minimised.

You will lead a team of three Digital Content Editors (possibly more over time) to work with internal stakeholders in managing the migration and copywriting process.

You will also lead the definition of a new content publishing mode. This will ensure they have the appropriate resourcing, technical capability, governance and training in place to manage their websites more effectively into the long term.

Essential skills & experience required:

As the Digital Content Strategist you will possess the following:

Experience of delivering content migration projects for large, public-facing websites from initiation through to delivery; with particular emphasis on content planning, rationalisation
Experience of managing a digital content team to effectively maintain and improve the content on a large, public-facing website
Experience of producing stand-out written and visual content for the web and ability to review and suggest improvements to draft or existing copy
Experience of working in a brand led environment with brand guidelines around tone of voice and messaging
Experience of taking a user-centric, analytics-informed approach to developing content and improving websites
Experience of working with stakeholders of various levels to translate their requirements and priorities into meaningful approaches to digital content
Experience of managing third party suppliers of digital content and publishing systems
Possess an in-depth knowledge of web publishing, Content Management Systems and how teams of editors to manage and update web content
Strong influencing skills, and the ability to deal with demanding stakeholders with conflicting priorities
A good understanding of factors affecting website accessibility and search engine optimisation
The ability to manage projects with complex requirements and multiple stakeholders

Desirable would be:

Experience of briefing and overseeing the creation of multimedia content, including video and photography
An understanding of the Higher Education arena, particularly from an IT or digital communications perspective
Experience of creating and maintaining project documentation

To apply for this role please call Joanne Stanley or email: (see below)

Certes IT Service Solutions welcome applications from all sections of the community and from people with diverse experience and backgrounds

Certes Computing (and all of its subsidiary companies) is committed to promoting equality and diversity in its business operations.