Media Operations and Ad Technology Manager

Location: London (Flexible, can be remote or office-based)

Role Overview:
As a member of our client's Marketing organization, the Media Operations and Ad Technology Manager will lead all aspects of Media Operations and Ad Technology. This role is hands-on and requires a proactive approach to identify improvements, troubleshoot problems, address inefficiencies, leverage data, and build audiences. The ideal candidate will thrive in a fast-paced, entrepreneurial environment and have a relentless focus on customer satisfaction.

Key Responsibilities:

• Implement tagging for conversions from social media platform pixels.
• Manage trafficking and platform operations across all social media apps.
• Ensure compliance with privacy and cookie consent regulations, including GDPR (UK and Europe), CCPA (US), and equivalents in Canada and Australia.
• Utilize and manage Mobile Measurement Partners (MMP) such as Singular, Branch, or AppsFlyer.
• Handle trackers and attribution, reporting, and scan networks.
• Work with audience platforms like LiveRamp, Experian, and Neustar.
• Oversee general ad operations and ad technology, including tools like Adobe AAM, Target, Analytics, DoubleClick, DS3, Kochava, and Branch I/O.
• Lead Adobe DTM ad tagging in JavaScript for the U.S. marketplace.
• Manage MMP day-to-day operations, including partner configurations, postback setup, tracker creation, QA, traffic verification, and data exports.
• Analyze and troubleshoot technical issues with ad placement trafficking, campaign delivery, 3rd party reporting discrepancies, site ad tags, and creative user flow testing.
• Develop and oversee quality assurance processes to ensure website tags generate relevant traffic and record conversions accurately.
• Manage relationships with external media vendors and partners in the media ops and ad tech space.

Qualifications:

• Bachelor's degree in Business, Marketing, Engineering, or a related field.
• 5+ years of experience in media, advertising, or marketing (mobile space experience is a bonus).
• Strong analytical skills and experience with spreadsheets and databases.
• Excellent oral and written communication skills.
• Experience with programmatic media, ad serving platforms, and attribution models.
• Knowledge of advertising identity space technologies and device identifiers.
• Understanding of cookie-less advertising and user access management.
• Experience with SQL, ETL, and data transfer via S3 and SFTP.

Preferred Qualifications:

• MBA or graduate degree.
• Experience working at a leading brand company or agency managing leading brands.
• Proactive and solutions-oriented with an entrepreneurial spirit.
• Established track record of creativity and innovation.

Candidate Requirements:

• Must have hands-on experience .
• Must have trafficking and platform experience on all social media apps.
• Must have knowledge and experience with privacy and cookie consent regulations.
• Must have experience with MMPs, trackers, and attribution.
• Must have experience with reporting and scan networks.
• Must have experience with audience platforms.
• Must have strong experience with conversion tag implementations, bidding models, and campaign management.
• Must have experience with offline data sharing and audience management.
• Ad Operations Managers are acceptable but must be from the client side.
• Candidates with over 12 years of experience will not be considered.

London, UK

Trading as TEKsystems. Allegis Group Limited, Bracknell, RG12 1RT, United Kingdom. No Allegis Group Limited operates as an Employment Business and Employment Agency as set out in the Conduct of Employment Agencies and Employment Businesses Regulations 2003. TEKsystems is a company within the Allegis Group network of companies (collectively referred to as "Allegis Group"). Aerotek, Aston Carter, EASi, Talentis Solutions, TEKsystems, Stamford Consultants and The Stamford Group are Allegis Group brands. If you apply, your personal data will be processed as described in the Allegis Group Online Privacy Notice available at our website.

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