Paid Media Specialist

Role: Paid Media Specialist
Specialism(s): Paid Social, Paid Media, Paid Social Strategy, Biddable Media, Marketing, Campaigns, Paid Performance, Creative, Social Platforms, Paid/Biddable Channels
Type: Contract, Inside IR35
Duration: 9months +
Location: London
Working Pattern: On-Site (1 day remote per week)
Start: ASAP/Urgent
Pay Rate: DoE

Paid Media Specialist

CPS Group UK are delighted to be working with a household-name, global brand to appoint a Supervisor for their Paid Social & Biddable Media team. The Supervisor will play a key role in the management of biddable campaigns, looking after the design, implementation and report of in-house performance campaigns.

The role will work cross-functionally with the wider Paid Digital Marketing team, AdTech & Analytics team where required and will encompass all paid UK & EMEA activity across the organisation.

Role Requirements

* Play a leading role in the management of branded biddable campaigns
* Design, implement and report on in-house performance campaigns
* Clearly articulate and explain campaign tactics and outcomes to a wide-ranging (often not technically savvy) audience
* Partner with stakeholders to translate marketing objectives into effective paid performance plans
* Ensure campaigns are aligned with content and business objectives
* Provide insight and knowledge on biddable paid media
* Review and critique incoming content to ensure it is fit for purpose
* In-house campaign activation (incl. schedule, test & launch)
* Track campaigns and optimise where required
* Assist in the reporting, measuring and tracking of paid campaign activity
* Assist other teams with activations and optimisations of their paid campaigns
* Keep abreast of emerging social channels and trends, making recommendations based this

Required Skills & Experience

* 2+ years (minimum) working across biddable media platforms
* Demonstrable knowledge and experience of paid/biddable channels and management platforms
* Experience working on paid social campaigns (either agency or in-house)
* Experience working with retail (or entertainment) brands
* Creative thinker with a breadth of understanding in digital marketing
* Excellent communication skills
* Excellent creative and copywriting skills
* A pro-active team player who is also comfortable working autonomously

For more information or immediate consideration for this opportunity, please contact Charlie Grant at CPS Group UK or email (see below)

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