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Marketing Specialist

Posted on Aug 14, 2019 by Hanna Resource Group

Lexington, KY 40504
Design & Creative
Immediate Start
Annual Salary
Full-Time
Associations International - Lexington, KYThis position serves as a key support role for the International Spa Association's (ISPA) marketing and communications efforts. ISPA is a client of Associations International located in Lexington, KY. Key responsibilities include oversight of the experienceispa.com site content and Joomla CMS, email programming/layout, content development and sales support. Success factors for this position include:* Strong written and verbal communication skills* Passion for digital marketing* Excellent computer skills* Organizational skills* Ability to manage multiple priorities* Self-starter* Positive attitude* Able to excel in a fast-paced work environmentTo learn more about ISPA, visit our site.QUALIFICATIONS REQUIRED* An undergraduate degree in marketing, journalism, business or related field* Previous experience working on marketing projects for professional organizations* Previous project management experience involving multiple team members and deadlines* Previous experience in content development for digital resources* Proficiency with Microsoft Excel, Word and PowerPoint QUALIFICATIONS DESIRED* Experience using a web CMS system* Blog writing experience* Experience using an email distribution platform or CRM* Previous experience analyzing digital marketing metrics* Manage technical development and editing of ISPA websites* Assist in content development for ISPA Blog, Buyer s Guide, Exposure Guide, Conference Guide and emails as requested* Design newsletters and list emails in Pardot and InDesign* Manage technical development of ISPA Conference Mobile App* Manage ISPA AcademyYOUR RESPONSIBILITIES* Oversee the experienceispa.com CMS and manage/develop the content within the site. Coordinate text updates with relevant team members and ensure the content remains fresh and up-to-date.* Layout and distribute email content at the direction of the marketing manager within ISPA s CRM system, Pardot. Evaluate open rates and all metrics associated with email distribution. * Help develop and evaluate subject lines through A/B testing within Pardot. * Assist in content development for various ISPA resources including Conference materials, Exposure Guide, emails and various e-newsletters.* Develop blog content and edit blog posts.* Manage programming and organization of content with the ISPA Academy. Ensure entries are up-to-date and display properly. * Assist the membership and marketing teams with membership prospecting efforts and Conference registration efforts. This includes participating in calling campaigns to encourage prospects to join, members to renew and/or spa professionals to register for the annual ISPA Conference & Expo.* Create, upload and maintain content for the ISPA Conference & Expo mobile app. Review and respond to access privilege requests submitted by users and maintain the overall user access list.* Work with the marketing team to ensure ISPA s member benefits are effectively marketed via ISPA s resources.* Assist with editing ISPA marketing materials, including resources such as the monthly Snapshot Survey reports, research studies, marketing emails, etc. when needed.* Collaborate with the ISPA marketing team to help develop creative marketing initiatives that drive membership and engagement within the ISPA community. * Write Pulse feature articles and support content as requested.* Develop content for other communications as requested. What Associations International Offers YouLearn more about Associations International by visiting our website.Associations International offers a wide variety of excellent and affordable benefit choices including health, dental and vision insurance, 401k plan with an employer match, employer paid life and long term disability insurance plus access to several voluntary plans including flexible spending, short term disability, voluntary life insurance, accident insurance, cancer insurance, critical illness insurance and more. Our work environment is engaging, collaborative, and productive allowing our employees to do their best work for you. We also encourage our employees to keep a healthy work-life balance. These efforts result in employees who are happier and are dedicated and passionate about the work they do. We are proud that our employees have helped designate us as a Best Places to Work in Kentucky every year since 2013!

Reference: 745248680

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