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Senior Analyst, Marketing Analytics

Posted on Aug 11, 2019 by Targetbase

Cary, NC 27513
IT
Immediate Start
Annual Salary
Full-Time

Do you have 3+ years of post-grad experience being curious and solving business problems via Analytics? Great, please see below about our awesome opportunity!

JOB SCOPE & PURPOSE

The Senior Analyst within Analytics is a key driver of timely, accurate, insightful marketing and business analyses and intelligence to Targetbase clients. He/she has subject-matter expertise across a broad array of analytic techniques and tools that is coupled with a business-impact mindset and the desire to expand his/her experience and capability.

MAIN RESPONSIBILITIES

  • Provides business and customer insights & intelligence based on analyses of marketing programs, trend assessment, and competitive-brand monitoring.
  • Able to deep-dive and mine marketing and business data across multiple marketing programs and campaigns, spanning offline (direct mail, call center, POS, etc.) and online channels (search, display, email, social, etc.)
  • Creates measurement plans for marketing programs and communications, by translating business objectives and goals into appropriate metrics that roll-up to strategic KPIs. These KPIs should be designed to enable optimization, in-market testing/experimental designs (A/B, multivariate), and support a business-relevant learning plan.
  • Solves problems by proactively thinking through suitable approaches/frameworks and functioning as an analytic consultant to internal teams.
  • Delivers impactful analyses of assigned projects with high quality, on-time, and within projected budget/scope considers both the what and the so what aspects of each analysis performed.
  • Solid analysis-packaging, presentation, client-facing skills with basic ability to consultatively sell.
  • Participates as a collaborative team member, holding himself/herself and the team accountable for the work.
  • Places client needs first, anticipating, understanding, and meeting or exceeding client expectations.

REQUIRED QUALIFICATIONS

EXPERIENCE & EDUCATION

  • Minimum of 3 years of applied analytics experience in data-driven marketing analytics in some or all of the following areas: segmentation, predictive analytics, digital analytics, measurement, performance media / optimization, business intelligence, and/or market research.
  • BA/BSc degree required; MBA/Masters a plus.

KNOWLEDGE & ABILITY

  • Proficient with one or more of the data-mining and modeling tools: R, Python, SQL, SPSS, SAS.
  • Exposure and/or hands-on experience with digital analytics tools/platforms (Adobe, Google Analytics, DoubleClick, etc.) and with the principles of digital tag-management.
  • Working understanding of data visualization dashboard tools (Tableau, Domo, etc.)
  • Working understanding and/or experience of Data Cloud environments (Azure, Amazon WS, etc.)
  • Proficient in Excel, Word, and PowerPoint.
  • Strong communication, presentation and team-interaction skills.

POSITION REQUIREMENTS

  • Overtime may be necessary
  • Some travel may be required

Reference: 744424372