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Senior Analyst, Campaign Analytics

Posted on Aug 11, 2019 by Liberty Mutual Insurance

Boston, MA 02101
Immediate Start
Annual Salary

Advance your career at Liberty Mutual Insurance- A Fortune 100 Company!

GRM is looking for as a Senior Analyst to join their Campaign Management team. In this role you will work with key stakeholders in Marketing, Field Sales, DRC, Partnership, Product, and Insights, to execute marketing campaigns. You will be responsible for generating customer and prospect lists to be used in external mailings, emails, and Sales Rep/Agent calling programs. Detailed responsibilities include collaborating with stakeholders, project planning, understanding requirements, executing, and testing campaigns geared towards driving new business and retaining existing customers.


  • Leads complex campaign projects, overseeing all facets including project planning, requirement gathering, campaign development, and testing prior to execution

  • Collaborate with business partners to discuss, analyze, and review incoming requests and help to plan upcoming work for the team as needed

  • Uses IBM Campaign/Interact/SAS and other analytic tools to develop list requests for partners

  • Queries data using Oracle SQL and SAS to conduct ad hoc analyses of metrics, provide reporting, and transfer data between multiple databases

  • Helps review all incoming requests to limit duplication and overlap between various marketing campaigns

  • Partners with IT to enrich customer database to enhance targeting and personalization for marketing campaigns leveraging data in Liberty Mutuals Enterprise Data Warehouse (EDW)


  • Bachelor's degree and at least 4+ years of relevant experience.

  • SQL coding and relational database experience strongly preferred.

  • SAS experience highly desirable

  • IBM Campaign experience a plus

  • Ability to work independently; strong interpersonal skills with ability to lead/influence others during projects

  • Knowledge of agile methodologies and practices

  • Strong written (emails, reporting, presentations) and verbal (informal, presentation) communication skills.


We value your hard work, integrity and commitment to positive change. In return for your service, its our privilege to offer you benefits and rewards that support your life and well-being. To learn more about our benefit offerings please visit:


At Liberty Mutual, we give motivated, accomplished professionals the opportunity to help us redefine what insurance means; to work for a global leader with a deep sense of humanity and a focus on improving and protecting everyday lives. We create an inspired, collaborative environment, where people can take ownership of their work; push breakthrough ideas; and feel confident that their contributions will be valued and their growth championed.

Were dedicated to doing the right thing for our employees, because we know that their fulfillment and success leads us to great places. Life. Happiness. Innovation. Impact. Advancement. Whatever their pursuit, talented people find their path at Liberty Mutual.

Reference: 744309136