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Marketing Performance Analyst

Posted on Aug 1, 2019 by CV-Library

Reading, Berkshire, United Kingdom
Wholesale Trade
Immediate Start
£45k - £60k Annual
Marketing Performance Analyst - Global blue chip organisation

Reading - £45k-£60k per annum

The Company

With Operations across 40 countries in Europe, over 10,000 employees, 152 production facilities

and over £2bn revenue, this global blue chip firm are a digital e-commerce enterprise looking to continue their huge digital transformation.

The Role

Based out of Reading, The overall remit of the Marketing Performance Analyst is to bring together

disparate sets of data and transform them into actionable insights that will drive commercial performance and actions. The Marketing Performance Analyst will be primarily focusing on optimisation of user experience and performance marketing. The role holder will be a project data and content expert who designs, experiments and analyses disparate data sets, validates the quality of the data and aids the speed of delivery and growth beyond traditional business models.

This role reports to the Head of Digital Commerce.

- Identify and understand the different sources of data that are required and available to create actionable insight

- Take responsibility for “joining the dots” between disparate data sets to generate insights that would not have been possible had the data not been joined together

- Use data to tell a story of customer past and present behaviour and use analytics to develop predictive customer behaviour

- Work alongside Digital team members and business and product owners to identify key metrics that data can measure

- Create performance benchmarks and work alongside colleagues to measure improvements in performance

- Be the team ‘expert’ on understanding how digital marketing lead generation can be measured and improved through the use of data analytics

- Bring data to life visually so it becomes a powerful influencer of actions and strategy

- Demonstrate how data can be used to focus on customer outcomes

- Build strong business relationships with the BMI central and regional marketing teams by understanding their business and customer needs and establishing how data can help achieve their business goals

Knowledge & Experience Required

- Bachelor's degree with a quantitative focus in Econometrics, Statistics,

- Operations Research, Computer Science or related field and a minimum of 5 years of relevant experience

- Strong grasp of statistics and data mining techniques

- Dataset parsing, dataset merging, dataset analysis, dataset synthesis

- NoSQL databases, particularly Elastic Search, Node.js a bonus

- Statistical analysis expertise, in particular, weighted survey dataset analysis

- Strong technical communication skills; both written and verbal

- Ability to understand and articulate the “big picture” and simplify complex ideas

- Ability to identify and learn applicable new techniques independently as needed

- The ability to visualize and create high-level models that can be used in future analysis to extend and mature the business architecture

- Minimum of 2 years of experience with Jira/Confluence;

- Strong market, business and commercial awareness combined with

- pragmatic technical leadership

- Outstanding communication skills, written and verbal, combined with the ability to work across diverse cultures

- Fluent in English, other languages (German, French, Scandinavian or Slavic) desired

More details available upon application

Reference: 210419577