Audience Manager Specialist

Posted on Jun 10, 2019 by CV-Library

Hounslow Central, Greater London, United Kingdom
Wholesale Trade
Immediate Start
£300 - £400 Daily
Contract/Project
Audience Manager Specialist

Contract

Hounslow

We’re seeking an Audience Manager Specialist on a contract basis to join a high profile fast paced organisation within the travel space!

Key Responsibilities for the Audience Manager Specialist

* Act as the key link between Offline CRM data sources ( Acxiom /Single Customer View/ Adobe Campaign) and our targeting / delivery platforms (Adobe Target / Ad Tech)

* Oversee the day to day operations and maintenance of the DMP to ensure data quality and scalability of workflows.

* Ability to create traits, segments, pixels, lookalike models, on board 1st,2nd and 3rd party data as well as set up data sources and destinations.

* Pro-actively identify profitable segments alongside relevant teams and agency partners such as Marketing, CRM, Social, PPC, Display with a view to reducing cost per acquisition an maximising ROI

* Project management of key onsite personalisation initiatives – especially around our new platform website projects

* Educate and enthuse the key stakeholders and the wider business about driving media efficiency, improving the customer experience and personalising the journey from acquisition to conversion

* Work with Adobe consulting to complete remaining implementation tasks and identify further area for ongoing enhancements.

Audience Manager Specialist Must have experience

* Hands-on experience in the AdTech or Analytics industry

* Google Analytics or Adobe Analytics Experience

* Knowledge of Conversion Rate Optimisation methodologies

* Knowledge of Data Management Platforms, Audience Segmentation and Programmatic Media

* Attribution and Channel Measurement experience

Reference: 210194692

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