Marketing Data Manager - Utrecht area

Posted on Apr 17, 2019 by Abroad Experience Recruitment Agency

Utrecht, Utrecht Netherlands
Engineering
Immediate Start
Annual Salary
Full-Time

Our leading, international, and dynamic client is looking for a Marketing Data Manager who will join their marketing department. In this role, the main responsibilities include activating marketing campaigns, advancing campaign automation, analyzing new audiences and attracting new segments and profiles. The main goal is to increase customer engagement and managing and maintaining a healthy growth of the company's European database. The successful candidate is an ambitious data professional with excellent communication skills who is able to work independently as well as part of a small team.

Main Tasks and Responsibilities

  • Collect &analyse data from data sources and build reports/dashboards (Salesforce/ Pardot)
  • Create data connections and relationships based on audience profiles/ segment needs
  • Improve data quality
  • Provide custom reporting and metrics according to audience specifications
  • Conduct pre-campaign assessments and analysis of customer behaviour, market potential and segment needs
  • Manage ongoing database and mailing lists and ensure database quality by working with other colleagues on maintenance, data hygiene and quality control procedures
  • Identify, advise and implement best-in-class tool suites for customer identification, consent management, omnichannel campaign management, tracking and measurement and business intelligence functions
  • Regular updates to the marketing team and advise on potential growth areas

Requirements

  • Advanced skill set of collecting and culling structured and unstructured data
  • An expert level knowledge of Microsoft Excel functions and formulas
  • Experience with platforms especially Pardot, Salesforce
  • Experience with reporting and data tools (social media analytics or reporting is a plus)
  • Excellent communication skills
  • Attention to detail, flexibility, time management and troubleshooting
  • Minimum of 2-3 years' experience in database marketing and data analysis
  • You like to stay up to date with the latest trends and best practices in digital marketing and marketing automation
  • Creative and pragmatic personality.
  • A team player who is eager to connect with people in order to achieve the best results
  • A tenacious 'can do' approach to work

What they offer

  • A group of energetic, multicultural, passionate and driven colleagues
  • An informal environment with a strong "can do" mentality
  • A free fitness subscription
  • A market competitive salary and attractive bonus structure.
  • Team outings throughout the year

Reference: 694513311

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