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Marketing Account Manager (16682)

Posted on Apr 17, 2019 by Strategic Factory

Owings Mills, MD 21117
Sales
Immediate Start
Annual Salary
Full-Time

Position Summary:

The Marketing Account Manager manages the day to day marketing activities and long-term marketing strategy for our clients.

Responsibilities:

  • Managing all marketing for clients within the marketing department.
  • Developing the marketing strategy for our clients, in line with their company objectives.
  • Deploy successful marketing campaigns and own their implementation from ideation to execution
  • Advising and managing our client's marketing budget.
  • Assist with the concept, writing, creation, and publication of all marketing material in line with marketing plans.
  • Planning and implementing promotional campaigns.
  • Manage and improve lead generation campaigns, measuring results.
  • Overall responsibility for brand management and corporate identity internal and external clients
  • Measure and report performance of marketing campaigns, gain insight and assess against goals
  • Working closely with the entire marketing team, creative services, supporting teams (such as programmers) and vendors to launch campaigns on time and on budget
  • Maintain effective internal communications to ensure that all relevant company functions are kept informed of marketing objectives.
  • Develop strategies and tactics to get the word out about our clients and drive qualified traffic to their "front door"
  • Produce valuable and engaging content for websites and blogs that attract and convert target groups
  • Experiment with a variety of organic and paid acquisition channels - content creation, content curation, pay per click campaigns, event management, publicity, social media, lead generation campaigns, copywriting, performance analysis, and much more
  • Build strategic relationships and partnerships with key industry players, agencies and vendors
  • Oversee marketing spends and allocate/invest funds wisely

Reference: 694509677

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