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Digital Marketing Specialist (16676)

Posted on Apr 17, 2019 by Strategic Factory

Owings Mills, MD 21117
Information Technology
Immediate Start
Annual Salary
Full-Time

Position Summary:

If you live and breathe digital marketing, we want to talk to you. We are looking for a Digital Marketing Specialist to develop, implement, track and optimize our digital marketing campaigns across all digital channels.

Responsibilities

  • Plan, launch and monitor, digital marketing campaigns, including SEO, SEM & display advertising campaigns.
  • Work closely with Social Media Specialist to assist as needed on Social Media ad campaigns.
  • Analyze Google Analytics to measure site traffic to better optimize marketing campaigns, and unearth invaluable info about target consumers.
  • Lead integrated digital marketing campaigns from concept to execution.
  • Work with the entire marketing team, creative services, supporting teams (such as programmers), and vendors to launch campaigns on time and on budget.
  • Assist with social media, particularly advertising, and how that relates to clients overall marketing goals and digital campaigns
  • Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)
  • Plays a major role in enhancing brand awareness within the digital space as well as driving website traffic and acquiring leads/customers.
  • Identify trends and insights, and optimize spend and performance based on the insights
  • Brainstorm new and creative growth strategies
  • Plan, execute and measure experiments and conversion tests
  • Collaborate with internal teams to create landing pages and optimize user experience. Knowledge of Wordpress or other CMS platforms is a plus.
  • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate
  • Great written communication and writing skills including best practice for PPC copy, digital ads, social media advertising, and pitch proposals

Reference: 694509671

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