Marketing Operations Technology Lead
Posted on Apr 16, 2019 by UPMC
- Manage aspects of various marketing technology platforms including vendor relationships, administrative functions, process improvements, user account permissions, reporting, IT needs, and assist in championing the use of these technologies in the department.
Perform the configuration and testing of audience "journey" tracking for CTA's between communication tactics & various systems that support campaign analysis, dynamic content, reporting, and personalization.
Be the first line of support for marketing technology issues, and coordinate with internal and external support staff only when needed.
Manage ad-hoc projects for marketing technologies such as integration into our portals, single sign on functionality, and system updates.
Be aware of vendor platform upgrades and how they impact the department, including writing the department communications about these changes and provide support to staff when needed.
Perform a business analyst function to evaluate marketing technologies that fill the gap for various business needs.
Work as a liaison between internal departments and vendors to implement cross-departmental marketing technologies and develop operational processes around marketing technology with marketing administration and operations staff.
Develop efficient data structures, inputs, and processes for Marketing platforms owned and implemented by Marketing Operations, including the upstream and downstream effects of data format changes.
Maintain platform utilization statistics and reporting to assist with implementation strategies for increased use of these systems by marketing staff.
Act as the subject matter expert on API documentation & platform data elements across all technology platforms during implementation projects, or for departmental reporting and analytics needs.
Lead or assist on the communication between IT and Marketing staff for technical issue resolution of different severity, through access to the IT Department ticketing systems.
Document technical processes and maintain platform information in the Marketing Knowledgebase as the primary contact in Marketing Operations for all technology platforms.
Translate permission differences to staff who create or revoke user accounts in various Marketing platforms.
Support the other team members from the Marketing Operations and Marketing Administration teams as needed, including project management efforts, operational reporting requests, marketing automation, channel readiness, and operations leadership.
BA/BS in Business Administration, Marketing, or Information Technology, with a proper understanding of Marketing department functions.
Minimum 4+ years' experience in supporting marketing automation, marketing system deployment, or technical integration between marketing and business platforms.
Knowledge of the evaluation process for technology selection, and experience writing business requirements for technology integration.
Knowledge of the data used in Marketing reporting and operations, the various functions of different IT roles, and the general marketing system landscape.
Ability to take business processes and align them to technical processes and capabilities.
Must be able to document project and task work appropriately, and present information in both technical and non-technical formats for different audiences.
Demonstrated ability to manage cross-functional technical projects, implementation and maintenance of marketing platforms.
Must be structured, organized, proactive, and able to work independently with little direction.
Experience with managing technical calls with vendor support staff and making configuration changes in marketing systems as needed.
Salary Range: $24.99 to $43.25
Union Position: non union