Data Analyst - Marketing & Communications Insight

Client Details

Leading NFP Organisation

Description

Do you have Marketing Analytics & Insight experience, and are you seeking a new job in Coventry? Page Group is looking for a Data Analyst to join a growing Marketing & Communication Analytics team which are part of the broader Strategy & Planning Division for this leading organisation. The role comes with a salary of up to £43k per annum + 18.5% Pension + 38 Days Holiday

The Strategic & Planning Division provides a range of Business Intelligence and insight services to support evidence-driven decision-making, strategic planning, benchmarking, reporting, forecasting and analysis to support the delivery of corporate strategy.

In your first few weeks in this Strategy & Planning Analyst role, you can expect to:

• Liaise closely with stakeholders to gather and document reporting and insight requirements
• Design, deliver and maintain a suite of dashboards (Tableau/Salesforce) to support operational, tactical and strategic information requirements
• Implement metrics that monitor and benchmark performance internally and across the sector utilising appropriate data sources and methods
• Develop accurate statistical and predictive models to support forecasting and trend analysis.
• Work alongside the Marketing Cloud Squad to support the segmentation of marketing data and utilise Google Analytics (or similar) to enhance insight quality
• Analyse and present complex information about the organisation and wider sector in a clear and concise manner adapted to suit a range of audiences including Executive Board and non-expert

Profile

To apply for this role, you will need to be qualified to degree level or have significant experience in Data Analysis or Analytics, Information Management, or equivalent. Good knowledge of Salesforce, Google Analytics and Tableau (or Power BI) is highly desirable.

Job Offer

Opportunity to drive CRM and Customer Attraction strategy

Opportunity to work with varied CRM data