Lifecycle Marketing Manager - Crypto

Lifecycle Marketing Manager - Crypto

• UK- Remote
• Contract - Inside IR35
• Rate £300 per day

Global Crypto Exchange are looking for the Lifecycle Marketing Manager CTR to join the Growth Marketing team on a contract basis whose work will center on campaign development and execution including ad-hoc blast campaigns, journeys, email strategy, and best practices. The Growth Marketing team is passionate about growth, acquisition retention, and reactivation of ex customers, working hand-in-hand with product & engineering teams to achieve our ambitious targets. You will help define CRM strategies and end-to-end campaigns in support of product initiatives, align internal partners, and advocate for execution in service of bringing products to millions of customers around the world.

The role.

• Build, execute, and monitor ad-hoc campaigns and customer journeys across email and push (scaling to additional channels in future) primarily these will be product-focused campaigns but also including education, news and regulatory info
• Help define the customer communication strategy and CRM roadmap to achieve ambitious acquisition, engagement, retention, and reactivation goals
• Work closely with internal partners, including engineering, design, legal, finance, business, and regional teams, bringing ideas to life that spearhead product adoption and drive usage
• Execute thoughtful experimentation to unlock high-impact campaigns, and leverage automation to maximize engagement & retention throughout the customer life cycle
• Analyze campaign results, make recommendations & implement changes based on key findings
• Work with the Localization team to help get translations completed for countries in the EMEA region

Skills:

• 4+ years of CRM experience including email, push and in app notifications, and SMS
• Hands-on experience building and executing complex CRM campaigns with multiple internal partners
• Solid understanding of basic HTML for email, email best practices & industry standards
• Comfortable setting up & executing campaign experiments (AB, MV) to track business impact, analysing the data and extracting key insights
• Outstanding written and verbal communication skills (English)
• A strategic problem solver that is able to synthesize and prioritize inputs from various perspectives to build an impactful plan
• Comfortable working cross-functionally and cross-culturally, a self-starter and a quick learner

Nice to haves

• Basic or intermediate SQL skills for audience segmentation
• Technical degree or extensive experience working in fast growth startups/tech companies
• Familiarity with: Litmus email testing tools, Git, a variety of ESPs (Iterable, Adobe Campaign, Salesforce Marketing Cloud, SendGrid, etc.)
• Experience setting up mobile push and SMS campaigns