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Lifecycle Marketing Manager - Crypto

CPL Solutions

Posted on May 26, 2023 by CPL Solutions

City, London, United Kingdom
Immediate Start
£300 - £300 Daily

Lifecycle Marketing Manager - Crypto

  • UK- Remote
  • Contract - Inside IR35
  • Rate £300 per day

Global Crypto Exchange are looking for the Lifecycle Marketing Manager CTR to join the Growth Marketing team on a contract basis whose work will center on campaign development and execution including ad-hoc blast campaigns, journeys, email strategy, and best practices. The Growth Marketing team is passionate about growth, acquisition retention, and reactivation of ex customers, working hand-in-hand with product & engineering teams to achieve our ambitious targets. You will help define CRM strategies and end-to-end campaigns in support of product initiatives, align internal partners, and advocate for execution in service of bringing products to millions of customers around the world.

The role.

  • Build, execute, and monitor ad-hoc campaigns and customer journeys across email and push (scaling to additional channels in future) primarily these will be product-focused campaigns but also including education, news and regulatory info
  • Help define the customer communication strategy and CRM roadmap to achieve ambitious acquisition, engagement, retention, and reactivation goals
  • Work closely with internal partners, including engineering, design, legal, finance, business, and regional teams, bringing ideas to life that spearhead product adoption and drive usage
  • Execute thoughtful experimentation to unlock high-impact campaigns, and leverage automation to maximize engagement & retention throughout the customer life cycle
  • Analyze campaign results, make recommendations & implement changes based on key findings
  • Work with the Localization team to help get translations completed for countries in the EMEA region


  • 4+ years of CRM experience including email, push and in app notifications, and SMS
  • Hands-on experience building and executing complex CRM campaigns with multiple internal partners
  • Solid understanding of basic HTML for email, email best practices & industry standards
  • Comfortable setting up & executing campaign experiments (AB, MV) to track business impact, analysing the data and extracting key insights
  • Outstanding written and verbal communication skills (English)
  • A strategic problem solver that is able to synthesize and prioritize inputs from various perspectives to build an impactful plan
  • Comfortable working cross-functionally and cross-culturally, a self-starter and a quick learner

Nice to haves

  • Basic or intermediate SQL skills for audience segmentation
  • Technical degree or extensive experience working in fast growth startups/tech companies
  • Familiarity with: Litmus email testing tools, Git, a variety of ESPs (Iterable, Adobe Campaign, Salesforce Marketing Cloud, SendGrid, etc.)
  • Experience setting up mobile push and SMS campaigns

Reference: 2563648180


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Lifecycle Marketing Manager - Crypto in City, London, United Kingdom, Contract/Project

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