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Digital Marketing Specialist

Posted on Mar 10, 2019 by The My Auto Group

Muskegon, MI 49444
Design & Creative
Immediate Start
Annual Salary
Full-Time
The My Auto Group is looking for a Digital Marketing Coordinator to join our team! Are you highly organized? Do you have excellent communication skills? Do you enjoy working on digital advertising? Do you work fast paced? Can you multi-task? If you answered yes, we want to talk to you!ABOUT USAt the My Auto Group, we believe our continued success and future growth is attributed to our employees. Our dealership group is a leader in the automotive industry, and we empower our team members to become leaders themselves.By joining our team, you can expect to work on a team of dedicated and talented individuals. Our stores work with a collaborative approach and encourage success amongst each of our members. If you want to make an immediate impact, get recognized for hard work, and develop your career, this is the place for you!THE ROLEThe Digital Marketing Coordinator will be responsible for maintaining dealership group online presence across all mediums. The ideal candidate will be results oriented and comfortable applying analytics to drive informed decisions, improving the ROI of campaigns. Individual must develop and implement reporting, processes, and graphics for online assets while working closely with corporate and dealership management. This role will encompass PPC search advertising, display advertising, email marketing, social media marketing, and related market research.RESPONSIBILITIES: Maintain and develop dealership website content, reviewing daily. Develop dealership social media content and processes, including training dealership personnel in execution. Design and produce graphics as needed to support campaigns and for corporate use. Coordinate with the Marketing Department, ensuring current advertising is posted online. Coordinate with IT and dealership personnel on internet sales processes (lead management, CRM, email). Produce reports on website and lead performance for management using Google Analytics. Work with outside vendors on e-commerce products, proposals, implementation, and maintenance. Coordinate with management on e-commerce strategy. Assist with database queries and data extraction. Complete all training as directed by supervisor. Follow policies and procedures as set forth in Employee Handbook.REQUIREMENTS Bachelor s Degree 3 years of digital marketing experience, automotive industry preferred Ability to work in a fast-paced, deadline-driven environment Complete knowledge of Adobe Suite, Photoshop Knowledge of HTML Excellent communication skills (oral and written) Strong project management, time management, and attention to detail while simultaneously managing multiple projects. Strong analytical skills with the ability to interpret and translate data into actionable proposals Professional appearance Valid driver s license Google Analytics Certified IT knowledge preferred WE OFFER Competitive Salary Full Benefits Package Vacation Pay 401KWe are an Equal Opportunity Employer. All applicants must be able to demonstrate ability to pass pre-employment tests to include background check, MVR, drug screen, and valid driver s license

Reference: 666541681