Senior Marketing Associate

Posted on Mar 10, 2019 by IDOC LLC

Norwalk, CT 06850
Sales
Immediate Start
Annual Salary
Full-Time

About the Company

For the past twenty years, IDOC has remained committed to the success of independent optometrists, and today has emerged as a leading alliance of private optometric practice owners in the United States. Founded by an optometrist with first-hand knowledge of private practice ownership, IDOC empowers independent owners to live the practice of their dreams. IDOCs core value of people first, always and focus on innovation offers a significant competitive advantage to our membership of over 3,000 optometrists - enabling them to embrace change, seize opportunity, and position their practices for long-term success. IDOC serves its members through expert guidance from industry-admired consultants, metric-based business analytics, personal account management, member-exclusive vendor discounts and rebates, continuing education opportunities and national, regional, and local peer networking events.

Role Summary

IDOC is looking for a talented marketing professional. The candidate must be a highly-motivated individual with strong strategic and interpersonal skills. The individual must possess a combination of digital, brand and B2B marketing experience, healthy intellectual curiosity and strong leadership skills to pursue each project with enthusiasm and passion.

Responsibilities

  • Lead external communications targeted at current membership and prospects, including email and social campaigns, sales collateral, and website content
  • Lead internal communications including marketing updates to IDOC stakeholders and updating member portal content
  • Deliver Monthly and Quarterly Metrics/ KPIs including analysis, insights and recommendations
  • Own aspects of brand, event and vendor marketing relationships including strategy, execution and implementation, in partnership with key stakeholders
  • Develop, organize and manage content, including initial concepts, design, copywriting, and trademarking
  • Responsible for product and service launch efforts, collaborating with cross-functional teams
  • Managing ad hoc projects including events, targeted campaigns, publications, sales & member services initiatives, PR
Requirements
  • 5+ years previous marketing experience
  • Bachelor's degree required, Marketing concentration preferred
  • HubSpot experience preferred
  • Experience managing an agency relationship is a plus
  • Self-starter and results-driven mentality. Ability to manage multiple projects simultaneously
  • Strong attention to detail and excellent organizational skills
  • Ability to effectively communicate with both internal and external partners
  • Strong analytical ability, able to examine sets of data, identify important, meaningful information and translate analyses into simple, compelling fact-based stories
  • Strong creative and conceptual thinking ability to identify new opportunities, develop new ways of working, pinpoint solutions to problems and overcome obstacles
  • Ability to work in a matrix environment; proven ability to build and maintain relationships and work in a team environment

Reference: 666482093

Similar Jobs

Sales Associate

Norwalk, CT

Staples

Technology Sales Supervisor

Norwalk, CT

Staples

Print & Marketing Associate

Stamford, CT

Staples