Senior Marketing Associate

Posted on Mar 10, 2019 by IDOC LLC

Norwalk, CT 06850
Immediate Start
Annual Salary

About the Company

For the past twenty years, IDOC has remained committed to the success of independent optometrists, and today has emerged as a leading alliance of private optometric practice owners in the United States. Founded by an optometrist with first-hand knowledge of private practice ownership, IDOC empowers independent owners to live the practice of their dreams. IDOCs core value of people first, always and focus on innovation offers a significant competitive advantage to our membership of over 3,000 optometrists - enabling them to embrace change, seize opportunity, and position their practices for long-term success. IDOC serves its members through expert guidance from industry-admired consultants, metric-based business analytics, personal account management, member-exclusive vendor discounts and rebates, continuing education opportunities and national, regional, and local peer networking events.

Role Summary

IDOC is looking for a talented marketing professional. The candidate must be a highly-motivated individual with strong strategic and interpersonal skills. The individual must possess a combination of digital, brand and B2B marketing experience, healthy intellectual curiosity and strong leadership skills to pursue each project with enthusiasm and passion.


  • Lead external communications targeted at current membership and prospects, including email and social campaigns, sales collateral, and website content
  • Lead internal communications including marketing updates to IDOC stakeholders and updating member portal content
  • Deliver Monthly and Quarterly Metrics/ KPIs including analysis, insights and recommendations
  • Own aspects of brand, event and vendor marketing relationships including strategy, execution and implementation, in partnership with key stakeholders
  • Develop, organize and manage content, including initial concepts, design, copywriting, and trademarking
  • Responsible for product and service launch efforts, collaborating with cross-functional teams
  • Managing ad hoc projects including events, targeted campaigns, publications, sales & member services initiatives, PR
  • 5+ years previous marketing experience
  • Bachelor's degree required, Marketing concentration preferred
  • HubSpot experience preferred
  • Experience managing an agency relationship is a plus
  • Self-starter and results-driven mentality. Ability to manage multiple projects simultaneously
  • Strong attention to detail and excellent organizational skills
  • Ability to effectively communicate with both internal and external partners
  • Strong analytical ability, able to examine sets of data, identify important, meaningful information and translate analyses into simple, compelling fact-based stories
  • Strong creative and conceptual thinking ability to identify new opportunities, develop new ways of working, pinpoint solutions to problems and overcome obstacles
  • Ability to work in a matrix environment; proven ability to build and maintain relationships and work in a team environment

Reference: 666482093

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