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Google Analytics Implemenation Lead


Posted on Jan 6, 2023 by IntecSelect

London, United Kingdom
12 Jan 2023
£450 - £500 Daily

Google Analytics Implementation Lead - £500 PD - Hybrid (London)

An global leading cooperation with over 150,000 employees and a billion pound turnover is currently recruiting anexperienced Google Analytics Implementation Lead to implement and manage Google Analytics across the exciting Website and App.
The perfect candidate with have experience successfully implementing Google Analytics (GA4) for global organisations with expert knowledge of Tag management systems.

Role & Responsibilities:

Accountable for implementing and managing the Google Analytics (incl. GA4) across the organisations global web and app properties
Responsible for ensuring data capturing alignment with our digital ethics and data governance requirements
Lead the continuous refinement of processes and documentation governing Google Analytics tagging, implementation and QA
Ensure appropriate and updated documentation is developed and maintained including but not limited to global measurement framework, measurement plans, tagging strategies, data governance compliance, data layer structure
Collaborate with the E-commerce and product teams to define and recommend strategies to accurately measure success of our digital products
Advocate customer centricity by ensuring that customer is at the forefront of all decision-making and process design
Lead and work with internal (global, regional, local teams) and external partners to maintain, drive and evolve the global digital analytics capabilities
Provide data quality assurance on web/app analytics tracking implementation to ensure accurate measurement, identify data collection issues, devise resolution strategies and work to implement fixes
Work with web development, data engineering, web ops and QA teams to ensure that the technical tracking specifications are communicated, actioned, and implemented
Challenge the norms by consistently identifying operational and process related areas for improvement, diagnosing issues and resolving them

Essential Skills and Experience:

Demonstrable expert knowledge of setting up and configuring UA360 and GA4 accounts and properties including but not limited to implementation of custom dimensions and metrics for both Web and App platforms
Expert knowledge of at least one Tag Management System (Google Tag Manager preferably)
Strong awareness of current marketing and analytics technology and experience in Google Analytics integrations with other tools such as DoubleClick, AdWords, Salesforce, etc.
Demonstrable experience with front - end dev technologies (HTML, CSS, JavaScript, JQuery) as well as DOM manipulation
Experience integrating and consuming API services is advantageous (Google API preferably).
Proven experience in project and stakeholder management
Experience with agile (Scrum) ways of working
Experienced in writing technical tagging specifications and measurement frameworks
Experience with iOS and Android SDKs as well as measurement protocols
Experience working with Google BigQuery and Google Data Studio advantageous

Rate: £500 per day Outside IR35 with hybrid working in London

Digital Analytics Implementation Lead - £500 PD - Hybrid Working (London)

Reference: 1847052418


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