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Marketing Executive - IT MSP

Global Technology Solutions Ltd

Posted on Jan 5, 2023 by Global Technology Solutions Ltd

Reading, Berkshire, United Kingdom
Sales
Immediate Start
£25k - £35k Annual
Full-Time

Job role: Marketing Executive - IT MSP
Location: Reading
Type: Permanent
Start Date: ASAP
Salary: £25,000 p.a - £35,000 p.a. + training + company benefits

We have an exciting opportunity for a Marketing Executive to join a blue chip IT MSP. This role is a hybrid position with 2-3 days per week office based.

Key responsibilities

* The Marketing Executive will be responsible for coordinating all the company's marketing activities
* Planning and delivering end-to-end strategic campaigns across all appropriate channels - email, media, content marketing, advertising, social media and PR
* Website management and development experience will be an advantage (WordPress)
* Develop and run SEO and PPC campaigns
* Good at writing and creating content such as blogs and case studies (working with an external copywriter)
* Organise and coordinate events such as conferences, webinars, workshops and exhibitions.
* Works within the department budget to develop cost-effective marketing plans for each product or service with a focus on ROI
* Tracks all marketing and sales data and creates detailed written reports and verbal presentations to bring to senior executives (SalesForce/Google analytics)
* Develop content marketing initiatives leveraging industry trends, company brand, and value propositions that drive traffic, engagement, and qualified leads and delivers a sales pipeline.
* Communicate with vendors and strategic partners to ensure up-to-date materials and coordinate joint marketing campaigns.
* Design and implement direct email marketing campaigns (MailChimp)
* Run paid social media campaigns (LinkedIn)
* Writing and proofreading creative copy
* Manage social media channels to enhance brand reach and visibility

Required skills and qualifications:

* Bachelor's degree or equivalent
* 3 years relevant experience with 'Hands-on' experience
* Strong understanding of current online marketing concepts and best practice
* Solid experience in one or more digital marketing domains: Search, Social, Mobile, Content, eCommerce.
* Experience in managing and delivering B2B & B2C marketing campaigns
* Must have experience of managing teams and agencies to deliver and implement projects
* Technical and creative ability will be a distinct advantage
* Competent user of IT systems & Marketing systems
* Experience in Salesforce, Adobe Creative Suite (Photoshop & InDesign), Canva and WordPress is a bonus.
* Knowledge of the IT Service Management industry is also beneficial

Benefits:
* Company pension
* Private Healthcare
* Life Insurance
* Education/Training opportunities

"In applying for this position, you consent to your personal data being shared with the specified employer and for your details to remain with GTS for as long as is necessary to process your application. See our Privacy Notice for full information

Global Technology Solutions is acting as an Employment Agency in relation to this vacancy.

Reference: 1846170968

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Marketing Executive - IT MSP in Reading, Berkshire, United Kingdom, Full-Time

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