Senior Paid Media Specialist

Posted on Feb 3, 2019 by Reingold Inc

Alexandria, VA 22301
Senior Appointments
Immediate Start
Annual Salary
Full-Time
Join a growing team that has shaped the digital marketing efforts of high-profile clients such as the NFL, U.S. Census Bureau, American Cancer Society, and U.S. Department of Veterans Affairs.

Reingold, a full-service marketing and communications firm in the Del Ray neighborhood of Alexandria, Virginia, offers an outstanding opportunity for a versatile digital paid media manager. Leading the development and execution of paid media campaigns, the paid media manager will be part of a dynamic team of professionals who work in digital marketing, analytics, user experience, and web design and development.

This is a full-time position. The role requires strong communication skills and at least six years of hands-on experience running paid media campaigns.

Responsibilities include the following:
  • Understanding clients? goals and translating them into paid media strategies
  • Performing competitive online landscape analyses, audience research, and other market research
  • Developing comprehensive digital media plans and budgets to support campaign goals
  • Creating and managing paid media campaigns across a variety of channels, including search, social, and display
  • Working with vendors to place, manage, and report on media
  • Leading and supervising junior paid media staff
  • Analyzing data and reporting on paid media campaign performance
  • Presenting paid media plans and campaign performance data to internal teams and the client
  • Working with the analytics team to define needs and implement measurement and tracking tools
This position requires the following qualifications and skills:
  • At least six years of experience running paid media campaigns, including experience in campaign setup and day-to-day optimizations
  • Proficiency with Google AdWords or social media advertising
  • Proficiency with Excel and Google Analytics
  • Excellent oral and written communication skills
  • Ability to obtain a security clearance
No phone calls, please.

Reingold is an equal opportunity, affirmative action employer. Women, minorities, veterans, and people with disabilities are encouraged to apply.

Reference: 636943984

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