Senior Copywriter - Campaigns


Posted on Nov 23, 2022 by Salt

London, United Kingdom
1 Dec 2022
Annual Salary

A multi -award winning advertising agency seeks a Medical Copywriter who is excited by new opportunities and eager for personal development.

This is a new team within an existing advertising agency, covering the full creative process - its people are known for their creative ideas, intelligent and engaging approach.

The medical copywriter will be writing details aids, e-leave pieces materials for digital platforms and all manner pharmaceutical brand enhancing, recognisable and successful sales and marketing materials.

Your experience:

  • Have at least 2- or 3-years' experience as a writer in a healthcare/medical agency
  • Write brilliant, compelling, brand relevant copy for pharmaceutical brands across media, from end lines to direct mail.
  • Be willing to develop technical expertise in each brand -therapy areas include respiratory, women's health, urinary, medical devices, etc
  • Ensure the accuracy of all copy generation from data utilised and referencing for all content produced
  • Address internal and external comments on your work intelligently and question any that are inappropriate, inaccurate, or unclear to senior members of the team accounts/writing
  • Scientific content and expertise
  • Develop comprehensive understanding of therapeutic areas
  • Ensure style guide and brand nuances are consistent throughout all materials produced
  • Actively participate in creative brainstorms where appropriate to provide scientific and copy guidance and support
  • Become familiar with client products, therapy areas, portfolio, and clinical and commercial strategy and understand day-to-day integration of strategy into content produced
  • Develop understanding of industry codes of practice/legislation and understand implications on day-to-day deliverables at both generation and review stages

Campaign experience across multiple platforms is essential.

Reference: 1801591588

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