This Job Vacancy has Expired!

Senior CRM Manager - £60,000

Salt

Posted on Nov 21, 2022 by Salt

London, United Kingdom
Sales
Immediate Start
£50k - £60k Annual
Full-Time

Senior CRM & Digital Manager

£50,000 - £60,000 + 20% bonus

A leading UK restaurant chain are looking for a Senior CRM & Digital Manager to join their growing digital team. In this role you will lead the email marketing strategy during an exciting period of growth. You will have responsibility for leading the delivery and optimisation of their email campaign plan covering trading, engagement & loyalty.

You will define, deliver and own all roadmaps of CRM campaign activity and the customer life cycle with a key aim to grow the new loyalty scheme.

Responsibilities

Own and deliver the CRM strategy in line with the wider marketing growth plans

Build and drive the CRM email calendar - working with the wider digital function to ensure it's fit for purpose

Plan, build and drive customer recency, frequency value program to encourage repeat visits

Plan CRM campaigns and customer journeys across all digital touchpoints alongside the Brand Marketing teams

Develop, test and optimise the use of the current segmentation model for email campaigns

Understand the data and systems, working closely with digital agencies to create accurate and relevant campaigns

Experience

5+ years CRM/Email Marketing experience in a fast paced environment

Ideally educated to degree level

Experience managing CRM agencies and building strong relationships

Hands on experience of email marketing best practice - although this role will be very strategic

Experience reporting to senior stakeholders

Reference: 1799374208

Set up alerts to get notified of new vacancies.